1 theater · 17 screens
Cinema advertising on 17 screens in Rochester, NY.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Rochester, NY gives advertisers a focused cinema environment built around Tinseltown 17 with IMAX, the city's single major theater with 17 screens and an estimated 27,200 monthly moviegoer impressions. For a market of roughly 210,000 residents, that's a notable concentration of in-person audience time.
Rochester has a median age of 33.5, and cinema audiences nationally skew similarly young, with a median moviegoer age of 30. Over 60% of moviegoers have cut the cord or never had traditional cable, making the theater one of the few places to reach them in a lean-in, distraction-free setting. A 4-week campaign in Rochester runs $1,006 to $2,012, placing it in a Tier 4 market at CPM rates of $34 to $40. For local and regional brands looking to build awareness without the waste of broad broadcast buys, Rochester cinema advertising is a measurable, cost-efficient option.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $1,010 – $2,010 | Tier 4 market rates | up to 27,200 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign in Rochester runs between $1,006 and $2,012, placing it in Tier 4 pricing with CPM rates of $34 to $40. Rochester has one major theater, so a citywide buy and a single-theater buy cost the same. You get full market coverage at a fixed, predictable budget.
Local restaurants, auto dealers, healthcare providers, universities, real estate firms, and retail brands are common advertisers in mid-size markets like Rochester. Cinema advertising has driven documented results nationally, including a 34% lift in auto dealership foot traffic and a 53% increase in incremental retail visits. For businesses that depend on local action, those numbers matter.
Ads run on screen before the feature film, during the pre-show segment. It's a full-screen, full-audio placement in a darkened auditorium where audiences are seated and paying attention. At Tinseltown 17 with IMAX, that includes standard auditoriums as well as the IMAX format, which gives your creative a larger screen and louder, more immersive sound.
Cinema delivers an attention rating 6 to 16 times higher than social and digital platforms, and 2 to 6 times higher than live sports. 60% of moviegoers are cord-cutters or cord-nevers, which means the theater reaches an audience that streaming pre-roll and cable TV largely miss. In Rochester, where the median age is 33, that gap matters more than most.
Yes. Alcohol, tobacco, cannabis, firearms, and political advertising are not accepted on this network. These restrictions apply regardless of local laws. If your business falls into one of these categories, cinema is not the right channel. All other standard advertising categories are eligible, including healthcare, legal services, food and beverage, and financial products.
A standard campaign is sold in 4-week flights. Many advertisers run two to four consecutive flights to build frequency across the 27,200 monthly impressions available in Rochester. A single flight is enough to test the format and establish baseline awareness. Longer runs tend to produce stronger recall and measurable foot traffic or conversion lift.
Call for pricing tailored to your dates, film slate, and targeting.
