1 theater · 16 screens
Cinema advertising on 16 screens in Rockaway, NJ.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Rockaway, NJ is part of the New York market, with a population of 6,589 and a median household income of $100,028, well above the national average. The community skews older, with a median age of 45.2 and 40.4% holding a bachelor's degree or higher. These are experienced consumers with real purchasing power, and they go to the movies.
The Rockaway 16 is the only theater in town: 16 screens, an estimated 51,200 monthly moviegoer impressions. For advertisers, that concentration works in your favor. One campaign reaches a consistent local audience in a format with documented attention levels 6 to 16 times higher than social and digital. A 4-week campaign runs $3,968 to $7,936 depending on screen count and placement. For brands targeting affluent suburban households in northern New Jersey, it's a direct, measurable option.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $3,970 – $7,940 | Tier 1 market rates | up to 51,200 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at the Rockaway 16 runs between $3,968 and $7,936. This is a Tier 1 market with CPMs ranging from $70 to $85. Your total cost depends on how many screens you book and which placement package you choose, such as pre-show only versus full on-screen rotation.
The Rockaway 16 generates an estimated 51,200 moviegoer impressions per month, based on attendance across all 16 screens. As the only theater in the city, it gives your campaign access to the entire local cinema audience. There are no competing venues to split that reach.
Local and regional advertisers in auto, healthcare, restaurants, financial services, home improvement, and retail are the most common cinema advertisers. The results for some categories are well-documented: auto brands using cinema advertising have seen a 34% increase in foot traffic, and retail advertisers have recorded 53% incremental store visits. With a median household income over $100,000, the Rockaway audience is well-positioned for higher-consideration purchases.
Yes. Cinema advertising does not accept campaigns for alcohol, tobacco, cannabis, firearms, or political candidates and causes. These restrictions apply network-wide, regardless of market or theater. If your business falls outside these categories, approvals move quickly.
Cinema delivers attention levels 2 to 6 times higher than live sports and 6 to 16 times higher than social and digital placements. About 60% of moviegoers are cord-cutters or cord-nevers, so traditional TV and streaming pre-rolls miss them entirely. In a market like Rockaway, cinema reaches that audience when other channels can't.
A standard campaign runs 4 weeks, the base window used for Rockaway pricing of $3,968 to $7,936. Many advertisers extend to 8 or 12 weeks to align with product launches, seasonal promotions, or competitive windows. Longer runs increase reach and frequency against the same recurring local audience.
Call for pricing tailored to your dates, film slate, and targeting.
