1 theater · 5 screens
Cinema advertising on 5 screens in Rockville Centre, NY.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Rockville Centre, NY is a tight-knit Long Island community of 25,770 residents with a median household income of $144,516 and a median age of 43.8. Nearly 63% of residents hold a bachelor's degree or higher, making this one of the more educated and financially established audiences in the New York market. With a mean commute of 37 minutes, weeknight and weekend moviegoing fits naturally into the local routine.
The market has one theater, Fantasy 5, with 5 screens delivering an estimated 16,000 monthly impressions. A 4-week cinema advertising campaign in Rockville Centre runs $1,240 to $2,480, with a Tier 1 CPM of $70 to $85. For brands targeting affluent suburban households in Nassau County, this is a precise, low-waste placement. Cinema audiences here are attentive and well-compensated, and the area's high cord-cutting rate makes them difficult to reach through traditional broadcast.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $1,240 – $2,480 | Tier 1 market rates | up to 16,000 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at Fantasy 5 runs between $1,240 and $2,480, depending on spot length and placement. Rockville Centre is a Tier 1 market, with CPMs of $70 to $85. Those rates reflect the high-income, highly educated audience the theater draws from the surrounding Nassau County suburbs.
Local and regional businesses tend to do well in cinema, including restaurants, financial advisors, real estate agencies, healthcare providers, and auto dealerships. National brands use cinema placements to reach upscale suburban households. Auto advertisers have documented 34% increases in foot traffic, and retail advertisers have recorded 53% incremental store visits.
Ads run on screen before the film in a pre-show format, full screen, with full audio, in a dark, phone-down environment. Independent attention research shows this format earns 2 to 6 times the attention of live sports advertising and 6 to 16 times that of social and digital placements.
Roughly 60% of moviegoers nationally are cord-cutters or cord-nevers, meaning traditional cable can't reach them. Streaming and social media ads compete with open tabs, second screens, and the skip button. Cinema removes those variables. In a market like Rockville Centre, where median household income tops $144,000, reaching these households through TV is both difficult and expensive.
A standard campaign runs 4 weeks, the baseline for this market. Longer flights of 8 to 12 weeks increase frequency and build recall, which matters most for local service businesses trying to establish name recognition among Rockville Centre's commuter households. Campaign length can be adjusted to fit your goals and budget.
Yes. Alcohol, tobacco, cannabis, firearms, and political advertising are not accepted in cinema. These restrictions apply regardless of local regulations or campaign type. Advertisers in those categories will need to look at other channels. All other major consumer and B2B categories are eligible to run.
Call for pricing tailored to your dates, film slate, and targeting.