1 theater · 13 screens
Cinema advertising on 13 screens in Rockville, MD.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Rockville, MD is one of the Washington metro area's most affluent and educated submarkets. Median household income runs $122,384, and 64.6% of residents hold a bachelor's degree or higher. The audience walking into Rockville Center 13 skews toward high-value consumers who are actively making purchasing decisions.
The city's single theater generates an estimated 41,600 monthly moviegoer impressions across 13 screens. That's a captive, undistracted audience in a premium environment. Rockville falls within the Washington, DC (Hagerstown) market, classified as Tier 1, so ad inventory here is priced in line with other competitive, high-demand placements. A 4-week campaign runs between $3,224 and $6,448 depending on placement type and screen count. For brands targeting educated, suburban professionals with real spending power, this theater offers a focused, measurable way in.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $3,220 – $6,450 | Tier 1 market rates | up to 41,600 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at Rockville Center 13 runs between $3,224 and $6,448. Rockville carries Tier 1 market status within the Washington, DC metro area, which puts CPMs in the $70 to $85 range. Final cost depends on the number of screens, placement format, and campaign duration you choose.
Common advertisers in high-income suburban markets like Rockville include auto dealers, healthcare providers, financial services firms, restaurants, real estate companies, and local universities. With a median household income of $122,384, this market attracts brands targeting affluent, educated consumers. Auto advertisers running cinema campaigns have seen foot traffic increase by 34% nationally.
Cinema advertising placements typically include on-screen pre-show ads that run before trailers and the main feature, lobby displays, and print placements in high-traffic areas. On-screen spots draw the strongest attention: research shows cinema ads deliver 2 to 6 times the attention of live sports and 6 to 16 times that of social or digital placements.
Streaming and CTV audiences are often multitasking, skipping ads, or paying for ad-free tiers. In a theater, the screen is the only screen. Cinema also skews younger (median age 30 nationally) and draws 60% cord-cutters who are hard to reach through traditional broadcast. Rockville's 41,600 monthly impressions come from people who chose to be there.
Four weeks is the standard minimum and a practical benchmark for measuring results. Campaigns timed to film release cycles tend to perform well because audience volume is predictable around major releases. Brands that run sustained campaigns over 8 to 12 weeks typically see stronger recall and documented behavioral lift, including a 53% increase in incremental retail visits recorded in national studies.
Yes. Alcohol, tobacco, cannabis, firearms, and political advertising are not accepted in the cinema advertising network. These restrictions apply regardless of market or theater location. Most consumer-facing categories are eligible to run campaigns, including healthcare, food and beverage, retail, automotive, education, and professional services.
Call for pricing tailored to your dates, film slate, and targeting.
