1 theater · 5 screens
Cinema advertising on 5 screens in Rolla, MO.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Rolla, MO is part of the Columbia-Jefferson City market, with a population of just over 20,000 and a median age of 27.4. That makes it one of the younger audiences available in this region. The city's one cinema, Forum 5, generates an estimated 8,000 monthly moviegoer impressions across 5 screens, giving local and regional advertisers a focused, high-attention environment.
Cinema advertising in Rolla falls into the Tier 4 pricing range, with a 4-week campaign starting at $296. For businesses that want to reach a young audience without the waste of broad TV or digital buys, that's a reasonable entry point. With 35.5% of residents holding a bachelor's degree and a median household income of $42,518, this is a market that responds to relevant, well-placed messaging. Most moviegoers here are cord-cutters, so the theater screen is often the most direct way to reach them.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $300 – $590 | Tier 4 market rates | up to 8,000 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at Forum 5 runs between $296 and $592, depending on the number of screens and placement type. Those figures reflect Rolla's Tier 4 market pricing, with CPMs between $34 and $40. At 8,000 monthly impressions, the cost-per-contact holds up well against local broadcast or digital alternatives.
Common advertisers in markets like Rolla include local restaurants, auto dealers, healthcare providers, real estate agencies, and regional retailers. Cinema has a strong track record in these categories: auto advertisers have seen a 34% lift in foot traffic, and retailers have recorded 53% more incremental visits after cinema campaigns.
Ads run on screen before the film begins, during the pre-show segment seen by everyone in the auditorium. Depending on the package, placements can also include lobby screens and other in-venue formats. Pre-show ads run before trailers or studio content, so the audience has nowhere else to look.
Cinema earns 2 to 6 times the attention rating of live sports and 6 to 16 times that of social and digital platforms. About 60% of moviegoers nationally are cord-cutters or cord-nevers, so TV and streaming miss a large portion of the Forum 5 audience entirely. Cinema reaches them directly.
The standard unit is a 4-week campaign, timed to match typical film booking cycles. Your ad runs across multiple showtimes and audience groups throughout that window, building consistent exposure. Campaigns can run longer than 4 weeks, which makes sense in a focused market like Rolla where the local audience is defined and frequency pays off.
Yes. Alcohol, tobacco, firearms, cannabis, and political advertising are not accepted in this cinema network. These restrictions apply regardless of local regulations. Advertisers in those categories should explore other channels. All other standard business categories, including QSR, healthcare, financial services, and entertainment, are eligible to run.
Call for pricing tailored to your dates, film slate, and targeting.
