1 theater · 14 screens
Cinema advertising on 14 screens in Roseville, CA.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Roseville, CA is part of the Sacramento-Stockton-Modesto market, with a population of 152,438 and a median household income of $117,354, both well above national averages. That spending power shows up at the multiplex. Cinemark Roseville runs 14 screens and delivers an estimated 33,600 moviegoer impressions per month, giving local and regional advertisers a concentrated, high-income audience in a single venue.
Cinema advertising reaches people who are genuinely difficult to reach through other channels. About 60% of moviegoers have cut the cord or never subscribed to traditional TV, and attention levels run 2 to 6 times higher than live sports placements. The typical Roseville commuter spends 27.6 minutes on the road each way, and 44% of residents hold a bachelor's degree or higher. Those numbers make this audience a strong fit for auto, financial services, home improvement, dining, and retail advertisers. A 4-week campaign starts at $1,797.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $1,800 – $3,600 | Tier 2 market rates | up to 33,600 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at Cinemark Roseville costs between $1,797 and $3,595, depending on the number of screens, placement type, and targeting options. Roseville falls in the Tier 2 CPM range of $47 to $60. That spend covers up to 33,600 estimated monthly impressions from a local audience with a median household income above $117,000.
Auto dealerships, restaurants, healthcare providers, financial services firms, and local retailers run the most cinema campaigns. The results are documented: a 34% lift in auto dealership foot traffic and a 53% increase in incremental retail visits. For businesses targeting higher-income, college-educated consumers in the Sacramento metro, Roseville is an efficient buy.
Ads run on screen before the feature film, during the preshow segment, when audiences are seated and not scrolling through a phone. Placement options include the extended preshow or the on-screen window just before trailers. No skipping, no mute button. Attention metrics for cinema run 6 to 16 times higher than social and digital placements.
Streaming and CTV audiences are fragmented across dozens of platforms and can skip or ignore ads. About 60% of Roseville moviegoers are cord-cutters or cord-nevers, making them genuinely difficult to reach through traditional or streaming television. Cinema delivers a single, undivided screen in a dark room to an audience with nowhere else to look. The result is measurably higher attention and recall than CTV or YouTube.
A 4-week campaign is the standard entry point and usually generates meaningful frequency across Cinemark Roseville's 14 screens. Advertisers tied to seasonal events, product launches, or local promotions often run 4-week flights. Brands building sustained awareness in the Sacramento-Stockton-Modesto market can extend to 8 or 12 weeks.
Yes. Alcohol, tobacco, firearms, cannabis, and political advertising are not accepted on the cinema advertising network that serves Cinemark Roseville. These restrictions apply across the national network and are set at the theater and network policy level. Advertisers in those categories should explore other channels. All other major consumer and B2B categories are generally eligible.
Call for pricing tailored to your dates, film slate, and targeting.
