1 theater · 11 screens
Cinema advertising on 11 screens in Roswell, GA.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Roswell, GA is one of metro Atlanta's most affluent suburban markets. With a median household income of $124,422, a 64.8% college-degree-or-higher rate, and a median age of 40, the city's consumer base has real purchasing power and the spending habits to match.
Movie Tavern Roswell is the only theater in the city. It runs 11 screens and generates an estimated 35,200 monthly moviegoer impressions. Because there's no competing venue, your ad reaches a consistent local audience instead of getting spread thin across multiple locations. Cinema audiences also pay attention: they deliver 2 to 6x the attention levels of live sports viewers and 6 to 16x those of social and digital placements. A 4-week campaign targeting Roswell's college-educated, high-income households starts at $2,728.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $2,730 – $5,460 | Tier 1 market rates | up to 35,200 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at Movie Tavern Roswell runs between $2,728 and $5,456, depending on ad format and placement. Roswell falls within Atlanta's Tier 1 market, with CPM rates of $70 to $85. That pricing reflects the audience: high-income, college-educated viewers who are hard to reach efficiently through traditional media.
Local and regional advertisers across categories like restaurants, healthcare, financial services, home improvement, real estate, and automotive regularly use cinema. The numbers back it up nationally: auto advertisers have seen a 34% lift in foot traffic, and retailers a 53% increase in incremental visits from cinema campaigns. For businesses targeting Roswell's high-income households, that kind of measurable response is hard to ignore.
Ads run as part of the pre-show program on the main screen before the feature film begins. Placements can also include lobby screens and other in-venue touchpoints. The pre-show on-screen format is the flagship unit: full-motion video with sound, delivered to a seated audience that isn't scrolling past your message or switching channels.
Sixty percent of moviegoers are cord-cutters or cord-nevers, so traditional TV simply doesn't reach them. Cinema also outperforms CTV and YouTube on attention metrics by a significant margin. Roswell residents average a 27-minute commute and packed schedules, which makes the captive theater environment especially valuable. It's a level of focus that digital formats rarely match.
A 4-week campaign is the standard entry point, long enough to build meaningful frequency against Roswell's 35,200 monthly moviegoer impressions. Many advertisers extend to 8 or 12 weeks to align with product launches, seasonal promotions, or sustained brand-building goals. Longer runs typically improve recall and produce stronger downstream results.
Yes. Alcohol, tobacco, cannabis, firearms, and political advertising are not accepted for cinema placements. These restrictions apply regardless of local or state regulations. Advertisers in those categories should explore alternative formats. For everyone else, cinema in Roswell is a compliant, brand-safe environment with strong audience quality metrics.
Call for pricing tailored to your dates, film slate, and targeting.
