1 theater · 14 screens
Cinema advertising on 14 screens in Round Rock, TX.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Round Rock, TX sits just north of Austin with a population of 124,288 and a median household income of $97,187, making it one of the stronger mid-size markets in Central Texas. The median age is 36.2, and 43.6% of residents hold a bachelor's degree or higher, so the audience skews educated and financially active.
Cinema advertising in Round Rock runs through Cinemark 14 Round Rock, a 14-screen theater generating an estimated 28,000 monthly impressions. A 4-week campaign costs $1,148 to $2,296 depending on screen count and placement, putting Round Rock in Tier 3 pricing with CPMs between $37 and $45. For advertisers working the greater Austin market, Round Rock extends reach into a suburb where household incomes consistently outpace state averages and residents spend accordingly on goods, services, and experiences.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $1,150 – $2,300 | Tier 3 market rates | up to 28,000 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at Cinemark 14 Round Rock runs between $1,148 and $2,296, depending on the number of screens and placement type selected. That range reflects Tier 3 market pricing, with CPMs of $37 to $45. The theater draws roughly 28,000 monthly impressions, and the cost per viewer comes in below most local digital and broadcast alternatives.
Local and regional advertisers across home services, healthcare, financial services, restaurants, and automotive tend to perform well here. Round Rock's median household income of $97,187 attracts brands targeting consumers with real purchasing power. National brands use the market as part of broader Austin metro campaigns, while local businesses use it to build consistent visibility with a concentrated, attentive audience.
Placements include on-screen pre-show ads that run in the auditorium before the feature, lobby digital displays, and in some cases pop-up or experiential activations. On-screen spots run in a 20 to 30 minute pre-show block, seen by audiences already seated and watching. Alluvit Media can help you select formats based on your goals and budget.
Cinema audiences are hard to reach through other channels. About 60% of moviegoers are cord-cutters or cord-nevers, so standard TV buys miss them entirely. Attention research shows cinema ads score 2 to 6 times higher than live sports and 6 to 16 times higher than social and digital placements. Streaming has saturated most screens, but the movie theater is one of the few genuinely captive environments left.
Yes. Alcohol, tobacco, firearms, cannabis, and political advertising are not accepted through this channel. These restrictions apply regardless of local laws or campaign intent. If your business falls into one of these categories, cinema advertising is not an option. For every other category, the format is open and tends to perform well across a wide range of industries.
The standard unit is a 4-week block, the typical minimum for building meaningful frequency against the 28,000 monthly impressions available. Many advertisers run 8 to 12 weeks to align with product launches, seasonal promotions, or competitive windows. Longer flights work in your favor because theater attendance turns over week to week, putting your message in front of new audiences throughout the run.
Call for pricing tailored to your dates, film slate, and targeting.
