1 theater · 11 screens
Cinema advertising on 11 screens in Russellville, AR.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Russellville, Arkansas gives advertisers direct access to a compact local market. With a population of 29,057 and a median age of 30.4, the audience skews younger and closely mirrors the national moviegoer profile. The city's only theater, UEC Picwood 11, generates an estimated 22,000 monthly impressions across 11 screens. That focused footprint makes cinema advertising here efficient and easy to measure.
Household incomes average $48,708, and nearly 30% of residents hold a bachelor's degree or higher. A mean commute of under 16 minutes points to a community where people shop, eat, and spend close to home. For brands that want to reach Russellville consumers during a high-attention moment, cinema advertising is a practical fit. A 4-week campaign runs $902 to $1,804, a price range that works for local businesses and regional advertisers active in the broader Little Rock-Pine Bluff market.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $900 – $1,800 | Tier 3 market rates | up to 22,000 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week cinema advertising campaign in Russellville costs between $902 and $1,804, based on a Tier 3 CPM range of $37 to $45. Because Russellville has one theater (UEC Picwood 11), a single-theater buy and a citywide buy are the same investment.
UEC Picwood 11 generates an estimated 22,000 moviegoer impressions per month across its 11 screens. These are in-seat, eyes-forward viewers, not passive scrollers. Nationally, the cinema audience skews young, with a median age of 30, and 62% identify as multicultural.
Local and regional advertisers across restaurants, healthcare, retail, real estate, auto dealerships, and financial services are common in markets like Russellville. National campaigns from QSR brands, insurance companies, and consumer packaged goods run here too. Cinema works especially well for businesses targeting families: 50% of moviegoers attend as co-viewing family units.
Ads run on screen before the feature film begins, during what is called the pre-show. This is a full-motion, full-sound format displayed on a large cinema screen. Attention metrics for cinema advertising rate 2 to 6 times higher than live sports and 6 to 16 times higher than social or digital placements.
Local TV reach in smaller markets like Russellville is fragmented, and streaming ads get skipped or ignored. Cinema delivers a captive audience with no skip option. Nationally, 60% of moviegoers are cord-cutters or cord-nevers, so cinema regularly reaches people who are simply off the table for traditional broadcast or cable buys.
Yes. Cinema advertising in this market does not accept campaigns for alcohol, tobacco, cannabis, firearms, or political candidates and causes. These restrictions apply across the theater network. Most local business categories are fully eligible to advertise, including healthcare, food service, retail, home services, and automotive.
Call for pricing tailored to your dates, film slate, and targeting.
