1 theater · 14 screens
Cinema advertising on 14 screens in Saint Paul, MN.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Saint Paul reaches a younger, educated audience that most media channels underestimate. The median age is 33.5, 43.5% of residents hold a bachelor's degree or higher, and median household income is $73,055. That combination means real discretionary spending power for brands willing to show up here.
Cinema advertising in Saint Paul runs through Rosedale 14, the city's only theater, with 14 screens and an estimated 33,600 monthly moviegoer impressions. It's a concentrated, captive audience in a Tier 2 market, sitting in a dark room with no second screens competing for their attention. Cinema consistently outperforms live sports, social media, and streaming on attention metrics. A 4-week campaign starts at $1,797, making it one of the more accessible formats in the Minneapolis-St. Paul market for brands that want real visibility without network TV budgets.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $1,800 – $3,600 | Tier 2 market rates | up to 33,600 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at Rosedale 14 runs between $1,797 and $3,595, depending on the number of screens, ad length, and placement format. That buys roughly 33,600 monthly impressions at a CPM of $47 to $60, which is competitive for a targeted, high-attention environment in the Minneapolis-St. Paul market.
Local and regional businesses use cinema advertising across a range of categories: restaurants, healthcare providers, auto dealers, financial services, real estate companies, and retail brands. National advertisers also buy cinema to reach specific markets. The format works particularly well for businesses that rely on strong recall and want to reach adults aged 18 to 49 with household incomes above the city median.
Ads run on the big screen before the feature film, during the pre-show segment. It's a full-audio, full-screen placement with no skip option. Formats include 15-second, 30-second, and 60-second spots. Some campaigns also include lobby placements such as digital displays and static signage, extending visibility beyond the auditorium.
Cinema audiences pay attention at 2 to 6 times the rate of live sports viewers and 6 to 16 times the rate of social or digital media audiences. About 60% of moviegoers are cord-cutters or cord-nevers, so traditional broadcast simply doesn't reach them. Cinema ads don't get skipped, muted, or scrolled past.
Yes. Alcohol, tobacco, firearms, cannabis, and political advertising are not accepted at most cinema locations. Adult content and certain pharmaceutical categories are also restricted. Alluvit Media can walk you through category eligibility before you book, so there are no surprises after creative is produced.
The standard unit is a 4-week flight, matching typical film run cycles. Many advertisers run consecutive 4-week blocks around seasonal events, product launches, or promotional windows. Campaigns can be extended or paused depending on performance goals. With one theater location in Saint Paul, reach builds through frequency over the course of the campaign.
Call for pricing tailored to your dates, film slate, and targeting.
