1 theater · 12 screens
Cinema advertising on 12 screens in Salem, NH.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Salem, NH falls within the Boston (Manchester) media market, giving advertisers access to a commercially active southern New Hampshire audience without paying Boston metro rates. Rockingham Park 12 is the only cinema in the city, with 12 screens delivering an estimated 38,400 monthly moviegoer impressions.
Cinema advertising here is priced at Tier 1 CPM rates of $70 to $85, with a 4-week campaign running $2,976 to $5,952. That budget covers the full Salem market since Rockingham Park 12 is the only theater in town. The audience skews younger than most TV and streaming platforms. The national median moviegoer age is 30, and 60% of cinema audiences are cord-cutters or cord-nevers, so traditional TV spots will not reach them. Brands in retail, auto, food service, and local services consistently see measurable lift from cinema placements, including documented gains of 34% in auto foot traffic and 53% incremental retail visits.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $2,980 – $5,950 | Tier 1 market rates | up to 38,400 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at Rockingham Park 12 costs between $2,976 and $5,952, based on Tier 1 CPM rates of $70 to $85. The final number depends on screen count, daypart selection, and ad placement type. Salem has one theater with 12 screens, so a single buy at Rockingham Park 12 covers the entire Salem cinema market.
Common advertiser categories include retail, auto dealerships, restaurants, healthcare, financial services, and home improvement. Cinema audiences respond well in these verticals. Nationally, QSR brands report 2 to 3 times return on ad spend, and auto advertisers see 34% increases in dealership foot traffic.
Placements run in the pre-show programming before the feature film, reaching seated audiences in a dark, distraction-free environment. Lobby digital displays and other in-venue formats are available at select locations. On-screen pre-show ads consistently outperform live sports, CTV, and social media on attention metrics by a wide margin.
Yes. Alcohol, tobacco, firearms, cannabis, and political advertising are not accepted in cinema placements. These restrictions apply across the network regardless of market or theater. Advertisers in those categories should explore other channels. Most local and regional businesses outside those categories qualify without issue.
Cinema delivers a focused, captive audience with no skip option and no second screen competing for attention. Attention ratings run 2 to 6 times higher than live sports and 6 to 16 times higher than social or digital placements. In Salem specifically, 60% of moviegoers are cord-cutters. A TV or streaming buy alone would miss most of this audience entirely.
Estimated monthly impressions at Rockingham Park 12 total 38,400. Over a standard 4-week campaign, your creative runs across all 12 screens, reaching Salem residents and surrounding southern New Hampshire communities who come to the theater for new releases and event screenings.
Call for pricing tailored to your dates, film slate, and targeting.
