2 theaters · 22 screens
Cinema advertising on 22 screens in Salem, OR.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Salem, Oregon is a mid-size state capital with 176,666 residents and a median household income of $71,900. The median age is 35.7, skewing toward working-age adults, and 31.4% hold a bachelor's degree or higher. The average commute runs 22.4 minutes, a figure that points to a car-dependent population worth reaching with automotive and retail campaigns.
Cinema advertising in Salem reaches an estimated 52,800 moviegoers per month across 2 theaters and 22 screens, including Santiam 11 and Willamette Town Center 11. As a Tier 2 market within the Portland DMA, Salem delivers solid audience quality at efficient rates. National data shows moviegoers are 60% cord-cutters and produce attention levels 6 to 16 times higher than social and digital platforms. That makes cinema one of the most accountable ad formats available in this market.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $1,410 – $2,820 | Tier 2 market rates | up to 26,400 imps/theater |
| Citywide (all 2 theaters) | $2,820 – $5,650 | Tier 2 market rates | ~52,800 total |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at a single Salem theater runs between $1,412 and $2,824, depending on screen count and placement. A citywide buy covering both Santiam 11 and Willamette Town Center 11 runs $2,824 to $5,649. Salem is a Tier 2 market with CPMs between $47 and $60, which compares favorably to digital or broadcast alternatives at similar price points.
Local and regional advertisers across healthcare, auto dealerships, restaurants, home services, and financial services are common in Salem. National brands targeting the Portland DMA run campaigns here as well. Any business that benefits from a captive local audience, a median household income of roughly $71,900, and minimal distraction is a strong fit for cinema advertising.
Ads run on screen before the feature film, during the pre-show, when the audience is seated and focused. Depending on your campaign package, placements can also include lobby screens, digital displays near concessions, and other in-theater touchpoints that reach audiences throughout their visit.
Yes. Alcohol, tobacco, cannabis, firearms, and political advertising are all prohibited in cinema advertising. These restrictions apply across Salem and are consistent across the national network. If your business falls into one of these categories, cinema is not an option regardless of budget or campaign size.
Cinema consistently outperforms streaming on attention. Research shows cinema ads deliver 6 to 16 times higher attention than social and digital placements, beating both CTV and YouTube on measured engagement. In Salem, where 60% of moviegoers are cord-cutters or cord-nevers, the cinema screen reaches people who simply aren't accessible through broadcast or streaming buys.
A standard campaign runs 4 weeks, the minimum window needed to build frequency across Salem's 52,800 estimated monthly moviegoers. Auto retail, QSR, and retail brands have documented measurable results from single-month flights: a 34% foot traffic lift for auto and 53% incremental visits for retail. Longer flights compound those numbers.
Call for pricing tailored to your dates, film slate, and targeting.
