1 theater · 20 screens
Cinema advertising on 20 screens in San Bruno, CA.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
San Bruno is one of the highest-income markets in the country. The median household income is $135,976, and 43.8% of residents hold a bachelor's degree or higher. The audience walking into Century at Tanforan is educated, employed, and ready to spend. That single location runs 20 screens and delivers an estimated 64,000 moviegoer impressions each month.
As part of the San Francisco-Oakland-San Jose Tier 1 market, advertising here carries a CPM of $70 to $85. A 4-week campaign in San Bruno starts at $4,960 and scales to $9,920 depending on screen count and format. For brands targeting Peninsula households, working professionals with a mean commute of 25 minutes, or families in a city of 42,612, cinema advertising puts your message in front of a captive, distraction-free room at a scale that digital feeds cannot replicate.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $4,960 – $9,920 | Tier 1 market rates | up to 64,000 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at Century at Tanforan runs between $4,960 and $9,920, depending on how many of the venue's 20 screens you book and which formats you select. The market CPM is $70 to $85, consistent with other Tier 1 locations in the San Francisco Bay Area.
Century at Tanforan generates an estimated 64,000 moviegoer impressions per month. These are in-auditorium viewers seated before the feature film, not scrolling past a banner. Nationally, cinema attention ratings run 2 to 6 times higher than live sports and 6 to 16 times higher than social and digital placements.
Ads run on screen inside the auditorium as part of the pre-show sequence, before the feature film begins. Depending on the package, placements can also include lobby screens and other in-venue touchpoints. The pre-show slot is the premium position: every seated patron sees it, in a darkened room, with phones put away.
Retail, automotive, restaurants, healthcare, financial services, and real estate are among the most active categories in cinema advertising. The numbers back this up: cinema campaigns have documented +34% foot traffic lift for auto advertisers and +53% incremental store visits for retail. With a median income of $135,976, San Bruno is a strong fit for higher-consideration purchases.
Yes. Alcohol, tobacco, firearms, cannabis, and political advertising are not permitted in cinema ad inventory. These restrictions apply regardless of market or theater. If your brand falls outside those categories, cinema is open to you across most verticals.
Roughly 60% of moviegoers nationally are cord-cutters or cord-nevers, so traditional TV spots miss them entirely. Cinema also skews younger than most premium channels: the median moviegoer age is 30, below the typical Netflix, Hulu, or NFL viewer. For San Bruno advertisers, that matters. Residents there are connected but selective about what they watch, and the theater delivers a non-skippable, full-screen format that streaming simply can't replicate.
Call for pricing tailored to your dates, film slate, and targeting.
