5 theaters · 84 screens
Cinema advertising on 84 screens in San Diego, CA.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
San Diego's 1.38 million residents make up one of the more economically resilient audiences in Southern California. Median household income sits at $104,321, and nearly half the population holds a bachelor's degree or higher. Purchase intent is real here, and brand consideration moves quickly.
Alluvit Media places advertising across 5 movie theaters in San Diego, spanning 84 screens and generating an estimated 201,600 monthly moviegoer impressions. Notable venues include Mission Valley 20, Fashion Valley 18, and Mira Mesa 18 with IMAX, each drawing consistent foot traffic from distinct neighborhoods and demographics. The median moviegoer age nationally is 30, younger than typical streaming or broadcast audiences, and 60% are cord-cutters who are harder to reach through traditional TV. Cinema gives San Diego advertisers a focused, high-attention environment that digital and streaming placements don't replicate.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $1,800 – $5,140 | Tier 2 market rates | up to 40,320 imps/theater |
| Citywide (all 5 theaters) | $10,790 – $21,570 | Tier 2 market rates | ~201,600 total |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
San Diego is priced as a Tier 2 market, with CPMs ranging from $47 to $60. A single-theater 4-week campaign runs $1,797 to $5,136, depending on screen count and placement format. A citywide campaign across all 5 theaters costs $10,785 to $21,571 for a 4-week flight, covering 84 screens and roughly 201,600 monthly impressions.
Common advertisers in San Diego include auto dealerships, healthcare systems, universities, real estate firms, restaurants, and retail chains. Cinema advertising has documented lift results across several categories: auto advertisers see up to 34% more foot traffic, retail brands generate 53% more incremental visits, and QSR brands see 2 to 3 times the return on ad spend.
Ads run on-screen during the pre-show, before the feature film starts. It's full-motion video played to a seated audience in a dark room, with no scroll, no skip button, and nothing competing for their attention. Lobby screens and other placements are also available at some locations, depending on the theater and campaign scope.
Cinema attention ratings run 2 to 6 times higher than live sports and 6 to 16 times higher than social or digital platforms. In San Diego, 60% of moviegoers are cord-cutters or cord-nevers, making cinema one of the few ways to reach this audience at the attention levels broadcast TV and streaming pre-roll can't match.
Standard campaigns run in 4-week blocks, matching film booking cycles at partner theaters. Most advertisers run 4 to 12 weeks to build frequency across the San Diego market. Shorter flights can be arranged, but 4 weeks is the practical minimum for meaningful reach across Mission Valley, Fashion Valley, Mira Mesa, and other locations.
Yes. Alcohol, tobacco, firearms, cannabis, and political advertising are not accepted through this network, regardless of local regulations. These restrictions apply to all theater locations in San Diego. The reason is straightforward: 50% of audiences are families with children watching together, and the ad environment reflects that.
Call for pricing tailored to your dates, film slate, and targeting.
