4 theaters · 55 screens
Cinema advertising on 55 screens in San Jose, CA.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
San Jose is one of the most affluent large cities in the country, with a median household income of $141,565 and a population pushing one million. Nearly half of residents hold a bachelor's degree or higher, making this a well-educated, high-purchasing-power audience that responds to brand-level advertising.
The city has 4 movie theaters with 55 total screens, generating an estimated 176,000 monthly moviegoer impressions. As part of the San Francisco-Oakland-San Jose Tier 1 market, ad rates reflect the value of reaching this concentration of tech professionals, families, and multicultural consumers. Cinema audiences here are seated, attentive, and opted in, not passively scrolling past a ad. For advertisers targeting Silicon Valley decision-makers and households earning well above the national median, San Jose theaters offer a focused, high-value environment that digital channels consistently struggle to replicate.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $1,490 – $9,920 | Tier 1 market rates | up to 44,000 imps/theater |
| Citywide (all 4 theaters) | $13,640 – $27,280 | Tier 1 market rates | ~176,000 total |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A single-theater, 4-week campaign in San Jose runs between $1,488 and $9,920 depending on screen count and placement. A citywide campaign across all 4 theaters costs between $13,640 and $27,280 for 4 weeks. San Jose is a Tier 1 market, with CPMs ranging from $70 to $85, driven by a high-income audience that pays attention to what's on screen.
Top placements include Century 20 Oakridge and XD, Eastridge 15, and Saratoga 14, covering 55 screens across the city. Campaigns can run at a single location to target a specific neighborhood or scale citywide to reach San Jose's full monthly audience of approximately 176,000 moviegoers.
Common advertisers include auto dealerships, healthcare systems, financial services, local universities, restaurants, and retail brands. San Jose's median household income of $141,565 and its tech-heavy workforce also make it a productive market for luxury goods, B2B software companies, and real estate services. Brands targeting affluent, educated adults tend to perform well here.
Cinema advertising delivers attention ratings 2 to 6 times higher than live sports and 6 to 16 times higher than social or digital platforms. Roughly 60% of moviegoers are cord-cutters or cord-nevers, so traditional TV simply doesn't reach them. In San Jose, where streaming adoption runs high, cinema fills a real coverage gap.
Yes. Alcohol, tobacco, cannabis, firearms, and political advertising are not accepted in cinema. This policy applies across the national network. The result is a brand-safe, family-appropriate environment, which matters in a city like San Jose where roughly 50% of cinema audiences include families watching together.
Most campaigns are structured in 4-week flights, the standard buying unit. On-screen pre-show spots run at 15 or 30 seconds, and some locations also offer lobby and digital out-of-home placements. With 55 screens drawing consistent year-round traffic in San Jose, multi-week campaigns build frequency well.
Call for pricing tailored to your dates, film slate, and targeting.
