1 theater · 16 screens
Cinema advertising on 16 screens in San Pablo, CA.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
San Pablo, CA is part of the San Francisco-Oakland-San Jose metro, giving advertisers access to a dense, diverse consumer base in a city of roughly 31,800 residents. The local moviegoing hub, Century Hilltop 16, delivers an estimated 51,200 monthly impressions across 16 screens, making it a focused, high-frequency venue for brands looking to reach this community consistently.
The median household income is $78,215, with a median age of 34.3 and a mean commute of nearly 33 minutes. That points to an audience with real spending power and predictable daily routines. Nationally, cinema audiences skew toward multicultural households (62%), cord-cutters (60%), and co-viewing families (50%), all of which fit San Pablo's demographic profile well. And for brands that need real attention rather than just impressions, cinema delivers 6 to 16 times the attention of social and digital formats.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $3,970 – $7,940 | Tier 1 market rates | up to 51,200 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at Century Hilltop 16 runs between $3,968 and $7,936, depending on screen count, placement type, and spot length. San Pablo is priced as a Tier 1 market within the San Francisco-Oakland-San Jose DMA, with CPM rates ranging from $70 to $85. With only one theater in the city, a single-theater buy covers the entire local market.
Common advertisers include restaurants, auto dealers, healthcare providers, financial services, retail chains, and local service businesses. Auto brands using cinema advertising have seen a 34% lift in foot traffic. Retail advertisers have documented 53% incremental store visits. Brands that benefit from high-attention audiences tend to perform well here.
Placements include on-screen pre-show spots running before trailers, lobby screens, and digital displays throughout the venue. The on-screen pre-show runs in a distraction-free environment where phones are typically put away and audiences are seated. This format consistently scores 2 to 6 times the attention of live sports broadcasts, and 6 to 16 times that of social or digital placements.
Sixty percent of cinema audiences are cord-cutters or cord-nevers. Traditional TV and most streaming pre-roll formats never reach them. Cinema adds incremental reach on top of any existing TV or digital buy. In a market like San Francisco-Oakland-San Jose, where streaming penetration is high, cinema is often the only environment where you can guarantee a full-screen, full-audio, unskippable impression.
The standard entry point is a 4-week campaign, the minimum needed to build frequency across monthly moviegoer cycles. At Century Hilltop 16, with 51,200 estimated monthly impressions available, a 4-week run gives a brand solid reach into the local audience. Campaigns running 8 to 12 weeks show stronger recall and response lift, particularly for brands with longer purchase cycles like auto or financial services.
Yes. Alcohol, tobacco, cannabis, firearms, and political advertising are not accepted through the cinema ad network. These restrictions apply across all markets regardless of local regulations. Advertisers in healthcare, finance, food service, retail, and most other consumer categories are eligible without issue.
Call for pricing tailored to your dates, film slate, and targeting.
