1 theater · 20 screens
Cinema advertising on 20 screens in Santa Clara, CA.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Santa Clara, CA has a population of 129,239 and a median household income of $173,670, one of the highest in the country. Residents skew young (median age 34.5) and highly educated, with 65.3% holding a bachelor's degree or higher. These are active consumers with real purchasing power, and in a market like this, advertising has to earn attention.
The city has one movie theater, the Mercado 20, with 20 screens and an estimated 64,000 monthly moviegoer impressions. A 4-week cinema ad campaign in Santa Clara runs $4,960 to $9,920. The audience skews toward tech professionals, dual-income households, and early adopters. Cinema advertising reaches them in a format that digital and streaming consistently underperform on: attention benchmarks show cinema outperforms social and digital by 6 to 16 times. For brands competing in a premium market, that gap matters.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $4,960 – $9,920 | Tier 1 market rates | up to 64,000 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at the Mercado 20 runs between $4,960 and $9,920, depending on screen count and placement type. Santa Clara is a Tier 1 market with CPMs ranging from $70 to $85. The median household income in this ZIP is $173,670. At that cost-per-impression, you're buying access to a high-value audience.
Common advertisers in this market include tech companies, financial services firms, luxury auto brands, restaurants, healthcare providers, and local retailers. The Silicon Valley demographic is receptive to premium and considered-purchase brands. Auto advertisers using cinema have seen 34% increases in foot traffic nationally, and retail brands have documented 53% incremental store visits.
Ad placements include the pre-show sequence on screen before the feature film, plus lobby formats such as digital displays, static posters, and experiential positions. The on-screen pre-show runs in a captive, no-skip environment. With 20 screens at the Mercado 20, campaigns can run across multiple auditoriums to increase weekly impression volume.
Cinema audiences pay to be in the room. They're not scrolling, multitasking, or skipping ads. Attention research shows cinema outperforms CTV and YouTube on verified attention metrics and beats social and digital formats by 6 to 16 times. In a market where 60% of moviegoers are cord-cutters or cord-nevers, cinema also puts your brand in front of people who simply aren't available on traditional TV.
The standard campaign unit is 4 weeks, matching typical theatrical release cycles and giving your creative enough time to build frequency with the Mercado 20 audience. Campaigns can be extended or scheduled around specific movie releases, seasonal peaks, or product launch windows. Minimum buys are structured around the 4-week block.
Yes. Alcohol, tobacco, firearms, cannabis, and political advertising are all restricted from cinema placements. These restrictions apply regardless of local or state regulations. If your business operates in any of these categories, cinema inventory will not be available. All other industries are generally eligible, subject to creative review and content standards.
Call for pricing tailored to your dates, film slate, and targeting.
