1 theater · 6 screens
Cinema advertising on 6 screens in Santa Fe, NM.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Santa Fe is a small but affluent market worth taking seriously. The median household income is $70,110, and 45.4% of residents hold a bachelor's degree or higher, making this an educated audience with real spending power that responds to brand messaging. The median age of 46.4 skews older than the national moviegoer median of 30, so cinema advertising here bridges a younger theater audience with Santa Fe's broader consumer base.
One theater operates in Santa Fe: the Santa Fe 6, with 6 screens and an estimated 12,000 monthly impressions. That concentration works in your favor. Your ad runs in the only theater in town, with no audience split across competing venues. A 4-week campaign starts at $492, putting it within budget for local businesses, regional brands, and national advertisers targeting the Albuquerque-Santa Fe market.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $490 – $980 | Tier 3 market rates | up to 12,000 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at the Santa Fe 6 runs between $492 and $984, depending on screen count and placement options. Santa Fe is a Tier 3 market with CPMs ranging from $37 to $45. With only one theater in the city, that spend goes toward an estimated 12,000 monthly impressions with no budget split across competing venues.
Local restaurants, healthcare providers, real estate agencies, and specialty retailers are common advertisers. Regional and national brands in auto, financial services, and retail also use cinema here to reach Santa Fe's well-educated, higher-income consumers. With 45.4% of the population holding a college degree, the city draws brands selling considered purchases.
Ads run on screen before the feature film begins, during the pre-show segment that plays after audiences are seated. That placement means a dark room, no phones, and nowhere else to look. Depending on your package, additional placements such as lobby screens or digital signage throughout the venue may also be available.
Cinema delivers 2 to 6 times the attention of live sports and 6 to 16 times that of social and digital ads. About 60% of moviegoers are cord-cutters or cord-nevers, so traditional TV simply doesn't reach them. In a small market like Santa Fe, that makes cinema one of the few local media options that can actually fill the gap.
A 4-week campaign is the standard starting point, giving enough frequency to build recall across Santa Fe's 12,000 monthly moviegoer impressions. Retail and food service brands have documented lift within a single campaign cycle. For sustained brand awareness or measurable foot traffic, runs of 8 to 12 weeks are the better choice.
Yes. Several categories are restricted regardless of market. Alcohol, tobacco, cannabis, firearms, and political advertising are not accepted on cinema screens. If your business falls into one of these categories, cinema advertising is not an option. All other local, regional, and national advertisers are generally eligible to run campaigns.
Call for pricing tailored to your dates, film slate, and targeting.
