1 theater · 14 screens
Cinema advertising on 14 screens in Santa Maria, CA.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Santa Maria, CA gives advertisers access to a younger, high-traffic moviegoing audience in the Santa Barbara-San Luis Obispo market. With a median age of 29.3 and a population approaching 110,000, this is a city where cinema advertising connects directly with working adults and families who are actively spending.
The market runs through one cinema, Santa Maria Stadium and RPX, with 14 screens generating an estimated 22,400 monthly impressions. A 4-week campaign starts at $828, making it one of the more accessible entry points in regional California advertising. Cinema audiences here skew young, with 60% having cut or never subscribed to cable, meaning traditional TV buys miss a large portion of this crowd. For local and regional brands looking to build awareness with a 62% multicultural, co-viewing audience, Santa Maria delivers consistent reach at a controlled cost.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $830 – $1,660 | Tier 4 market rates | up to 22,400 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at Santa Maria Stadium and RPX runs between $828 and $1,657, depending on screen count and placement format. Santa Maria is a Tier 4 market with CPMs ranging from $34 to $40. With 22,400 monthly impressions available, the cost-per-contact comes in below most local digital and radio buys.
Common advertisers include quick-service restaurants, auto dealers, healthcare providers, local retailers, colleges, and financial services. National data shows QSR advertisers see 2 to 3 times their spend returned in sales lift, while auto advertisers average a 34% increase in dealership foot traffic. Local service businesses tend to perform well here too, given the captive, local audience.
Yes. Alcohol, tobacco, cannabis, firearms, and political advertising are not accepted in cinema ad inventory. These restrictions apply across all screens and formats. Advertisers in those categories should explore other channels. All other major verticals, including retail, food and beverage (excluding alcohol), healthcare, education, and more, are eligible to run.
Ads run on-screen as part of the pre-show program, before trailers and the feature film. The audience is seated, the room is dark, and there are no second-screen distractions. Attention scores for cinema run 2 to 6 times higher than live sports and 6 to 16 times higher than social media placements.
Cinema reaches an audience that streaming misses. Roughly 60% of moviegoers are cord-cutters or cord-nevers who don't watch traditional broadcast or cable TV. Streaming platforms deal with skip rates and background play that eat into actual attention. Cinema delivers a verified, unskippable impression with documented outcome lifts, including 53% incremental retail visits in measured campaigns.
The standard unit is a 4-week flight. With 22,400 estimated monthly impressions across 14 screens, a single flight builds real frequency with the local moviegoing audience. Brands running awareness or promotional campaigns often book 4 to 8 week cycles timed to seasonal peaks, new openings, or product launches.
Call for pricing tailored to your dates, film slate, and targeting.
