1 theater · 7 screens
Cinema advertising on 7 screens in Santa Monica, CA.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Santa Monica is one of the most affluent and educated communities in the Los Angeles market. Median household income is $109,739, and nearly 69% of residents hold a bachelor's degree or higher. That makes for an audience that pays attention and responds to quality advertising.
The city's only theater, Santa Monica 7, delivers an estimated 17,733 monthly moviegoer impressions across 7 screens. For advertisers, that's a focused, high-value reach in a Tier 1 market where CPMs run $70 to $85. A 4-week campaign starts at $1,256, which is cost-competitive against digital and out-of-home alternatives that typically capture far less audience attention.
The median moviegoer age nationally is 30, younger than most streaming or broadcast audiences, and 60% don't subscribe to traditional cable. Santa Monica's cinema audience brings that national profile together with local demographics that outperform most L.A. submarkets on both income and education.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $1,260 – $2,510 | Tier 1 market rates | up to 17,733 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at Santa Monica 7 costs between $1,256 and $2,513, depending on placement format and frequency. The CPM range is $70 to $85, in line with Tier 1 Los Angeles market pricing. Santa Monica has one theater, so a single-theater buy and a citywide buy are the same thing.
Common categories include restaurants and QSR brands, retail, financial services, healthcare, entertainment, real estate, and local service businesses. Cinema works particularly well for brands targeting educated, higher-income adults. Santa Monica's median household income is $109,739, with 69% of residents holding college degrees, making it a strong fit for luxury, lifestyle, and professional service advertisers.
Ad placements run on screen before the feature film begins, inside the auditorium with full sound and no distractions. Lobby screens and static placements throughout the venue are available as well. The pre-show on-screen format earns attention ratings 6 to 16 times higher than social and digital ads, and 2 to 6 times higher than live sports broadcasts.
Streaming audiences in the U.S. skew older and sit through skippable, low-attention ad formats. Cinema puts viewers in a dark room with no phone, no remote, and no way to skip. Attention benchmarks for cinema beat both CTV and YouTube at the national level. Retail lift studies back this up: cinema campaigns have driven 53% incremental store visits and a 34% increase in foot traffic for auto dealerships.
A 4-week campaign is the standard entry point, timed to align with typical film cycles so your ad reaches fresh audiences each week. Brands with ongoing awareness goals often run 8 to 12 week schedules. For time-sensitive promotions or event-based advertising, a single 4-week flight at Santa Monica 7 delivers roughly 17,700 monthly impressions in a concentrated geographic area.
Yes. Alcohol, tobacco, firearms, cannabis, and political advertising are not accepted on this network. These restrictions apply regardless of local regulations. If your brand falls into one of these categories, cinema placement is not available. All other major advertising categories are eligible to run, including healthcare, finance, food and beverage, and retail.
Call for pricing tailored to your dates, film slate, and targeting.
