2 theaters · 28 screens
Cinema advertising on 28 screens in Schererville, IN.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Schererville, Indiana is part of the Chicago metro, with a population of nearly 30,000 and a median household income of $86,020, well above the national average. The median age is 44.2, and residents average a 31.7-minute commute, a profile consistent with people who plan their time and keep their schedules. Cinema advertising fits that audience well.
The city has 2 movie theaters across 28 screens, generating an estimated 89,600 monthly impressions. These are in-seat viewers, not people half-watching while scrolling a feed. Nationally, cinema audiences have a median age of 30, are 60% cord-cutters, and deliver attention ratings 6 to 16 times higher than social and digital formats. For advertisers trying to reach the greater Chicago market through a high-income suburban audience, Schererville theaters offer a focused, cost-efficient option with measurable reach.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $2,980 – $7,940 | Tier 1 market rates | up to 44,800 imps/theater |
| Citywide (all 2 theaters) | $6,940 – $13,890 | Tier 1 market rates | ~89,600 total |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
Schererville is priced as a Tier 1 Chicago market. A 4-week campaign at a single theater runs $2,976 to $7,936, depending on placement and format. To cover both theaters, budget $6,944 to $13,888 for a 4-week flight. CPMs range from $70 to $85.
Local and regional advertisers in QSR, automotive, healthcare, retail, financial services, real estate, and entertainment commonly run cinema campaigns. The format works especially well for businesses targeting households with disposable income. At a median income of $86,020, Schererville is a natural fit for higher-consideration purchases.
Placements typically include on-screen pre-show advertising (which runs before trailers and the feature film), lobby digital displays, and sometimes pop-up formats at the concession area. The pre-show on-screen slot gets the most attention. Audiences are seated in a dark room, focused, with no competing devices in hand.
Cinema reaches the 60% of audiences who have cut the cord or never had cable, so you aren't duplicating a TV buy. Attention rates run 6 to 16 times higher than social and digital formats, and the medium outperforms both CTV and YouTube. Documented outcomes include a 53% lift in incremental retail visits and 34% increased auto dealership foot traffic nationally.
The standard unit is a 4-week campaign, which aligns with typical film cycles and gives your creative enough frequency to build recall. Many advertisers run 8 to 12 weeks to maintain presence across multiple releases. With 89,600 estimated monthly impressions across Schererville's 28 screens, even a single 4-week buy delivers real reach.
Yes. Cinema advertising does not accept ads for alcohol, tobacco, firearms, cannabis, or political candidates and causes. These restrictions apply across the network regardless of local laws. If your business falls into one of those categories, cinema is not a viable channel. Every other major industry is eligible to run.
Call for pricing tailored to your dates, film slate, and targeting.
