2 theaters · 29 screens
Cinema advertising on 29 screens in Silver Spring, MD.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Silver Spring reaches nearly 82,000 residents with a median household income of $98,880. About 59.8% hold a bachelor's degree or higher, and the median age is 35.2. Average commutes run 33 minutes, which points to an audience that is busy and attentive to how they spend their time.
Two theaters in Silver Spring, Majestic Stadium 20 with IMAX and Wheaton Mall 9, cover 29 screens and generate an estimated 92,800 monthly moviegoer impressions. Silver Spring falls within the Washington, DC market, placing it in Tier 1 pricing territory given the area's purchasing power and advertiser demand. Cinema ads here draw attention ratings 2 to 6 times higher than live sports and 6 to 16 times higher than social media placements. For brands trying to reach an educated, mid-30s audience in suburban DC, these theaters offer a direct, high-impact option.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $2,230 – $9,920 | Tier 1 market rates | up to 46,400 imps/theater |
| Citywide (all 2 theaters) | $7,190 – $14,380 | Tier 1 market rates | ~92,800 total |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A single-theater 4-week campaign at one Silver Spring location runs between $2,232 and $9,920, depending on screen count and placement. A citywide campaign covering both theaters runs $7,192 to $14,384 for the same period. CPMs fall between $70 and $85, consistent with Tier 1 Washington, DC market rates.
Restaurants, auto dealers, healthcare providers, financial services firms, retail brands, and local businesses in the DC suburbs are common cinema advertisers. The results are documented: QSR brands average 2 to 3 times their ad spend returned, auto advertisers see 34% more foot traffic, and retail advertisers see 53% incremental visits.
Ads run on screen before the feature presentation in a dedicated pre-show segment. Depending on your package, placements can also include lobby screens, concession signage, and other in-venue touchpoints. On-screen formats include standard spots, extended brand reels, and large-format IMAX screens at Majestic Stadium 20.
Cinema delivers attention ratings 6 to 16 times higher than social and digital platforms, and it consistently outperforms CTV and YouTube in measured recall. Roughly 60% of Silver Spring moviegoers are cord-cutters or cord-nevers. That means cinema reaches a large share of your audience that broadcast and streaming schedules never touch.
The standard campaign unit is a 4-week flight, timed to typical movie release cycles and long enough to build real repetition. Local businesses can start with a single theater, while regional or national brands can scale to a citywide buy across all 29 screens in Silver Spring and out into the broader DC market.
Yes. Alcohol, tobacco, firearms, cannabis, and political advertising are not accepted in cinema placements. These restrictions apply across the network regardless of local regulations. Most consumer categories are eligible without restriction, including healthcare, finance, food and beverage (non-alcohol), retail, and professional services.
Call for pricing tailored to your dates, film slate, and targeting.
