1 theater · 16 screens
Cinema advertising on 16 screens in Simi Valley, CA.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Simi Valley is in the western San Fernando Valley, with a population of 125,769 and a median household income of $117,703, putting it among the stronger consumer markets in greater Los Angeles. The median age is 41.8 and the average commute runs 28.6 minutes. Residents are established, time-conscious, and inclined toward local leisure, including the movies.
One theater serves the city: Civic Center 16 with IMAX, 16 screens, and an estimated 22,855 monthly moviegoer impressions. For advertisers, that means a concentrated, high-income audience in a single location, with none of the spillover that comes with a broad metro buy. A 4-week campaign runs $1,895 to $3,790 depending on format and placement. For brands targeting Simi Valley households directly, cinema advertising here produces attention ratings 6 to 16 times higher than social and digital channels.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $1,900 – $3,790 | Tier 1 market rates | up to 22,855 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at Civic Center 16 runs between $1,895 and $3,790, depending on ad format, screen count, and placement within the pre-show. Simi Valley falls within the Los Angeles Tier 1 market, so CPMs range from $70 to $85, a rate that reflects the area's strong household income and local audience.
Local and regional advertisers across auto dealerships, healthcare providers, restaurants, home services, and financial institutions run campaigns here. Auto brands benefit particularly well: documented results show a 34% lift in foot traffic from cinema exposure. Retail advertisers have seen 53% incremental store visits in comparable campaigns nationwide.
Ads run on screen during the pre-show segment, before trailers begin. Placements can include 15-second or 30-second spots shown across all 16 screens at Civic Center 16. Some campaigns also incorporate lobby elements such as poster frames and digital displays, which extends brand exposure beyond the auditorium.
Cinema delivers attention ratings 2 to 6 times higher than live sports broadcasts and 6 to 16 times higher than social and digital platforms. And 60% of moviegoers are cord-cutters or cord-nevers, so a theater campaign reaches Simi Valley households that standard cable and broadcast buys consistently miss.
Yes. Alcohol, tobacco, firearms, cannabis, and political advertising are not accepted on this network. These restrictions apply regardless of budget or campaign size. If your business falls into one of those categories, cinema advertising through this channel is not an option.
A standard campaign runs 4 weeks, the minimum recommended flight. With 22,855 monthly impressions at one location, a single flight builds real frequency among Simi Valley consumers. Brands running a product launch, seasonal push, or event promotion can see measurable lift within that window, consistent with documented national benchmarks.
Call for pricing tailored to your dates, film slate, and targeting.
