3 theaters · 33 screens
Cinema advertising on 33 screens in Sioux Falls, SD.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Sioux Falls is the largest city in South Dakota, with nearly 198,000 residents and a median household income of $74,714. The market skews toward working-age adults, with a median age of 35 and over 37% holding a bachelor's degree or higher. Short commutes and strong spending power make this an efficient audience to reach.
Three movie theaters operate across Sioux Falls, covering 33 screens and generating an estimated 52,800 monthly moviegoer impressions. Top venues include Century Stadium 14 and XD, Century East at Dawley Farm, and West Mall 7 Theatre. A single-theater, 4-week campaign starts at $414, while a citywide buy runs $1,953 to $3,907. Cinema advertising puts your message in a distraction-free environment where attention metrics consistently outperform TV, streaming, and digital alternatives. For local and regional advertisers targeting the Sioux Falls(Mitchell) market, it's a practical, high-attention option.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $410 – $1,660 | Tier 4 market rates | up to 17,600 imps/theater |
| Citywide (all 3 theaters) | $1,950 – $3,910 | Tier 4 market rates | ~52,800 total |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
Sioux Falls is a Tier 4 market with CPMs ranging from $34 to $40. A single-theater, 4-week campaign runs $414 to $1,657 depending on screen count and placement. A citywide campaign covering all three theaters and 33 screens runs $1,953 to $3,907 for the same 4-week period.
Common advertisers include quick-service restaurants, auto dealers, healthcare providers, financial services, retail chains, and local service businesses. Cinema has documented QSR spend lifts of 2 to 3 times, auto foot traffic increases of 34%, and retail incremental visit lifts of 53%. Those numbers attract performance-focused advertisers across categories.
Ads run on the big screen before the feature film, during the pre-show segment. Depending on the package, placements can also include lobby screens, poster cases, and other in-theater touchpoints. On-screen pre-show ads are the primary placement and deliver the highest attention rates of any format in the buy.
Cinema attention ratings run 2 to 6 times higher than live sports and 6 to 16 times higher than social and digital placements. Around 60% of moviegoers in Sioux Falls theaters are cord-cutters or cord-nevers, so TV and streaming ads never reach them. Cinema fills that gap directly.
The standard campaign unit is 4 weeks, which aligns with typical film cycles and gives your ad consistent exposure across all screenings at selected theaters. Campaigns can run across multiple 4-week blocks. Most advertisers run 4 to 12 weeks depending on budget and objective, whether that is a product launch, a seasonal push, or ongoing brand presence.
Yes. Alcohol, tobacco, firearms, cannabis, and political advertising are all restricted from cinema placements at the network level. These restrictions apply regardless of local laws. Advertisers in those categories should explore other channels. All other standard advertising categories are eligible to run.
Call for pricing tailored to your dates, film slate, and targeting.
