1 theater · 10 screens
Cinema advertising on 10 screens in Smithfield, NC.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Smithfield, NC is part of the Raleigh-Durham market, with a population of just under 12,000 and a median household income of $37,827. The city has one movie theater, Smithfield 10, with 10 screens and an estimated 24,000 monthly moviegoer impressions. That's a focused, repeatable audience in a mid-size Johnston County market.
Cinema advertising here falls into the Tier 2 CPM range of $47 to $60. A 4-week campaign runs between $1,284 and $2,568 depending on screen count and placement format. The moviegoing audience skews younger than most streaming platforms, with a national median age of 30. Roughly 60% are cord-cutters who are harder to reach through traditional TV. For local and regional advertisers looking to build frequency in Smithfield without the waste of broad broadcast buys, cinema offers a measurable, high-attention alternative with documented lift across retail, auto, and service categories.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $1,280 – $2,570 | Tier 2 market rates | up to 24,000 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at Smithfield 10 runs between $1,284 and $2,568, depending on the number of screens and ad format. The CPM falls in the Tier 2 range of $47 to $60. With only one theater in the city, that single buy covers the entire local cinema market.
Local and regional advertisers across QSR, automotive, healthcare, home services, legal, and retail are the most common cinema advertising buyers. The format has documented results: a 34% lift in auto dealership foot traffic and 53% incremental retail visits. For businesses serving Johnston County and the broader Raleigh-Durham market, those numbers make a straightforward case.
Ads run on screen before the feature film begins, during what is called the pre-show. There is no skipping, no scrolling past, no second screen to compete with. Depending on the package, placements can also include lobby screens or other in-theater touchpoints. On-screen pre-show advertising consistently outperforms digital and social media in measured attention studies.
Cinema attention ratings run 2 to 6 times higher than live sports and 6 to 16 times higher than social or digital placements. About 60% of moviegoers are cord-cutters or cord-nevers, so traditional cable TV largely can't reach them. Cinema fills that gap with a local, in-person audience that's difficult to replicate anywhere else.
The standard entry point is a 4-week campaign. That window builds real frequency against Smithfield's estimated 24,000 monthly moviegoer impressions. Advertisers looking to sustain awareness across a season or around a specific promotional period can extend beyond four weeks.
Yes. Alcohol, tobacco, cannabis, firearms, and political advertising are not accepted for cinema placements. These restrictions apply across the network regardless of local regulations. Advertisers in those categories should explore other channels. Most standard local business categories, including healthcare, food service, retail, and professional services, are eligible.
Call for pricing tailored to your dates, film slate, and targeting.
