1 theater · 12 screens
Cinema advertising on 12 screens in Somerville, MA.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Somerville, MA lies just north of Boston, with a population of 80,549 and a median household income of $127,056, well above national averages. The city skews young: median age 32.3, and 68% of residents hold a bachelor's degree or higher. That concentration of high-earning young adults is exactly who consumer brands want to reach.
Cinema advertising in Somerville runs through Assembly Row 12, a 12-screen theater generating an estimated 38,400 monthly moviegoer impressions. Campaigns here are priced at Tier 1 CPM rates as part of the Boston (Manchester) market. A 4-week campaign starts at $2,976 and scales to $5,952 depending on screen count and placement format. With a mean commute of 30.7 minutes, Somerville residents are habitual out-of-home consumers. They show up at the movies, and they pay attention. Cinema advertising delivers 2 to 6 times the attention of live sports and up to 16 times that of social media.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $2,980 – $5,950 | Tier 1 market rates | up to 38,400 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at Assembly Row 12 runs between $2,976 and $5,952, depending on the number of screens and ad format selected. Somerville falls within the Tier 1 Boston (Manchester) market, with CPM rates ranging from $70 to $85. Those rates reflect an audience that is high-income, highly educated, and hard to reach through standard digital channels.
Common advertisers include restaurants, financial services, healthcare providers, retail brands, real estate agencies, and universities. With a median household income of $127,056 and 68% of residents holding college degrees, Somerville attracts strong results for wealth management, tech products, and premium consumer goods.
Ad placements include on-screen spots shown before the feature film, lobby displays, and digital signage throughout the venue. The pre-show on-screen format runs in a distraction-free environment: no second screens, no scrolling, no skip button. Nationally, cinema attention rates run 6 to 16 times higher than social and digital placements.
Cinema reaches an audience that is actively avoiding traditional TV. Nationally, 60% of moviegoers are cord-cutters or cord-nevers, meaning cable and broadcast can't reach them. Streaming ads get skipped or ignored. Cinema puts your ad in front of a captive audience in a darkened room, with no second screen and nowhere to go. That translates to documented results: 53% incremental retail visits and 34% increases in auto dealership foot traffic.
Yes. Cinema advertising does not accept campaigns for alcohol, tobacco, firearms, cannabis, or political candidates and ballot measures. These restrictions apply across the network regardless of local regulations. Advertisers in those categories should explore other media channels. All other major consumer, B2B, and service categories are eligible to run.
The standard campaign length is four weeks, matching typical film booking cycles at Assembly Row 12. At that length, a campaign generates an estimated 38,400 impressions. Campaigns can run across multiple booking periods for sustained reach, and Somerville can be bundled into a broader Boston market buy for wider geographic coverage.
Call for pricing tailored to your dates, film slate, and targeting.
