2 theaters · 32 screens
Cinema advertising on 32 screens in South Barrington, IL.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
South Barrington, IL is part of the Chicago market with a population of just over 5,000, but the audience profile here is worth a closer look. Median household income is $211,083, 71.4% of residents hold a bachelor's degree or higher, and the median age is 49.2. That's a concentrated, high-earning, educated consumer base in a small footprint.
Two movie theaters in South Barrington run across 32 screens and generate an estimated 102,400 moviegoer impressions per month. Those impressions land in a fully captive environment with no scrolling and no skipping, where attention levels run 2 to 6 times higher than live sports and up to 16 times higher than social media placements. For advertisers trying to reach affluent suburban Chicago households, South Barrington cinema puts them in front of exactly that audience. Documented results include a 34% lift in auto dealership foot traffic and 53% incremental retail visits.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $1,980 – $11,900 | Tier 1 market rates | up to 51,200 imps/theater |
| Citywide (all 2 theaters) | $7,940 – $15,870 | Tier 1 market rates | ~102,400 total |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A single-theater 4-week campaign runs between $1,984 and $11,904, depending on screen count and placement format. A citywide campaign covering both theaters and all 32 screens runs $7,936 to $15,872. South Barrington is priced as a Tier 1 Chicago market, with CPMs between $70 and $85.
Local and regional advertisers in automotive, financial services, luxury retail, real estate, healthcare, and restaurants are well-suited to this market. With a median household income of $211,083, South Barrington cinemas are a strong fit for higher-consideration purchases and premium service providers targeting affluent Chicago-area consumers.
Ad placements include on-screen pre-show content running in the 20 to 30 minutes before the feature film, plus lobby formats such as digital displays and poster positions. On-screen pre-show ads reach every seated patron in a darkened room with no competing distractions. That's why cinema consistently produces stronger attention metrics than most other ad formats.
Roughly 60% of moviegoers nationally are cord-cutters or cord-nevers, so traditional TV and most streaming pre-rolls never reach them. Cinema is non-skippable, full-screen, and earns attention ratings that outperform CTV and YouTube. For a high-income, educated South Barrington audience, it fills a real gap in most media plans.
Campaigns run in 4-week flights, matching the typical film booking cycle. Many advertisers run consecutive flights to hold presence across a full quarter. A 4-week minimum means your creative gets consistent exposure across all showtimes at one or both South Barrington theaters throughout that period.
Yes. Alcohol, tobacco, cannabis, firearms, and political advertising are not accepted in cinema placements. These restrictions apply across the network regardless of local ordinances. If your business falls into one of these categories, cinema is not the right channel. Most retail, service, healthcare, and B2C advertisers are fully eligible.
Call for pricing tailored to your dates, film slate, and targeting.