1 theater · 20 screens
Cinema advertising on 20 screens in Southgate, MI.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Southgate, MI gives advertisers direct access to a working-class Detroit-area community of nearly 30,000 residents, with a median household income of $64,635 and a median age of 39.4. That demographic profile, combined with a mean commute of over 24 minutes, points to an audience that values local convenience and makes deliberate purchase decisions.
The market centers on one location: Southgate Cinema 20, a 20-screen theater generating an estimated 48,000 moviegoer impressions per month. Cinema advertising here reaches audiences that are largely unreachable through traditional TV, with 60% identifying as cord-cutters or cord-nevers. A 4-week campaign in Southgate runs $2,568 to $5,136, placing it in a Tier 2 CPM range of $47 to $60. For brands targeting Southeast Michigan consumers with a format that commands genuine, undivided attention, Southgate Cinema 20 is a practical and efficient entry point into the broader Detroit market.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $2,570 – $5,140 | Tier 2 market rates | up to 48,000 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at Southgate Cinema 20 runs between $2,568 and $5,136, depending on placement and format. That puts your CPM in the $47 to $60 range. For a captive audience with no skip button and no competing content on screen during your ad, that's a competitive rate.
Southgate Cinema 20 delivers an estimated 48,000 monthly moviegoer impressions across its 20 screens. These are in-person viewers who chose to be there, not passive scroll impressions. With a city population of roughly 29,500, cinema advertising here reaches a significant share of the local consumer base every month.
Placements include the pre-show on-screen segment, which runs in the auditorium before the film starts, along with lobby digital displays and in-theater promotional opportunities. The on-screen pre-show is the core format: full-screen, full-audio ads delivered to seated audiences with nowhere else to look.
Common advertisers include local and regional businesses in auto, dining, healthcare, real estate, and retail. Cinema advertising has documented lift results across these categories: auto brands have seen 34% increases in foot traffic, retail advertisers report 53% incremental visits, and QSR brands consistently see 2 to 3 times return on ad spend.
Cinema attention ratings run 2 to 6 times higher than live sports and 6 to 16 times higher than social and digital platforms. In Southgate, 60% of moviegoers are cord-cutters or cord-nevers, so traditional TV spots simply don't reach them. Cinema fills that gap with a format that can't be skipped, muted, or scrolled past.
Yes. Alcohol, tobacco, firearms, cannabis, and political advertising are not accepted at this location. These restrictions apply network-wide and are non-negotiable. If your business falls into one of these categories, cinema advertising in Southgate is not available to you. All other standard retail, service, and B2C categories are generally eligible.
Call for pricing tailored to your dates, film slate, and targeting.
