1 theater · 12 screens

Movie Theater Advertising in Southington, CT

Cinema advertising on 12 screens in Southington, CT.

The Cat in the Hat poster

The Cat in the Hat

Nov 6

The Hunger Games: Sunrise on the Reaping poster

The Hunger Games: Sunrise on the Reaping

Nov 20

Avengers: Doomsday poster

Avengers: Doomsday

Dec 18

Dune Part Three poster

Dune Part Three

Dec 18

Jumanji 3 poster

Jumanji 3

Dec 25

Ice Age: Boiling Point

Ice Age: Boiling Point

Feb 5

Narnia: The Magician's Nephew

Narnia: The Magician's Nephew

Feb 12

The Exorcist: Martyrs

The Exorcist: Martyrs

Mar 12

Sonic the Hedgehog 4

Sonic the Hedgehog 4

Mar 19

Godzilla x Kong: Supernova

Godzilla x Kong: Supernova

Mar 26

The Legend of Zelda

The Legend of Zelda

Apr 30

Star Wars: Starfighter

Star Wars: Starfighter

May 28

How to Train Your Dragon 2

How to Train Your Dragon 2

Jun 11

Spider-Man: Beyond the Spider-Verse

Spider-Man: Beyond the Spider-Verse

Jun 18

Shrek 5

Shrek 5

Jun 30

Poster art courtesy of IMDb · © respective studios · used for editorial reference.

12

Screens

23,300

4-Week Impressions (est.)

Southington, CT gives advertisers direct access to a concentrated local audience through the Southington 12, the city's only cinema, with 12 screens and an estimated 24,000 monthly moviegoer impressions. For brands targeting the Hartford and New Haven market, it's a consistent, low-distraction channel with solid local reach.

The audience profile is worth noting: cinema viewers nationally skew younger than TV and streaming audiences, with a median age of 30, and 60% are cord-cutters who won't see your ad on cable. For businesses in central Connecticut, the Southington 12 is a practical, high-attention addition to the media mix.

Movie theater ad placements tailored to your goals

Choose what fits your campaign — on-screen, in-lobby, and digital extensions.

onscreen

Early Pre-Show

Your brand opens the show

Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.

onscreen

Pre-Show Prime

Peak attention, before the trailers

Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.

onscreen

Final Trailer

The last ad before the feature

The premium position — the final commercial before the feature begins. Highest recall, unskippable.

lobby

Lobby Network

Digital signage throughout the theater

Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.

digital

Streaming Extension

Retarget moviegoers on CTV and OTT

After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.

digital

Digital Retargeting

Banner & mobile reach for your moviegoers

Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.

Frequently asked questions

How much does cinema advertising in Southington cost?

A 4-week campaign in Southington typically runs $1,350 to $2,450, depending on how many screens you take and which placements you use.

Final cost depends on flight length and how your dates line up with the film release calendar, so every campaign is quoted individually. Request a quote for current pricing in this market.

How many people can my ad reach at the Southington 12?

The Southington 12 generates an estimated 24,000 monthly moviegoer impressions across its 12 screens. Over a 4-week campaign, that audience is made up of local consumers in the Hartford and New Haven market who are present and attentive during ad playback, not scrolling past your message.

What types of businesses advertise in movie theaters?

Common advertisers include restaurants, auto dealerships, healthcare providers, real estate agencies, retailers, and financial services firms. Cinema has documented strong results across these categories: QSR brands report 2 to 3x return on spend, auto advertisers see 34% increased foot traffic, and retailers see 53% incremental visits, according to national lift studies.

Where exactly does my ad appear in the theater?

Ads run on screen before the feature film, during the preshow segment, when audiences are seated and paying attention. Placements can also include lobby screens and other in-venue formats. On-screen cinema advertising delivers attention ratings 2 to 6 times higher than live sports and 6 to 16 times higher than social and digital platforms.

Are there industries that cannot advertise in Southington theaters?

Yes. Alcohol, tobacco, cannabis, firearms, and political advertising are not accepted in cinema environments. These restrictions apply across the network regardless of market. If your business falls outside these categories, cinema is a flexible channel for local and regional campaign activity.

How does cinema advertising compare to TV or streaming in this market?

Cable TV reach is declining in Connecticut as more households cut the cord. Nationally, 60% of moviegoers are cord-cutters or cord-nevers, so cinema puts your brand in front of consumers who are largely out of reach for traditional TV. Cinema also outperforms CTV and YouTube on attention metrics. The format delivers a focused viewing environment that digital channels rarely match.

Ready to advertise in Southington?

Call for pricing tailored to your dates, film slate, and targeting.