1 theater · 12 screens
Cinema advertising on 12 screens in Southington, CT.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Southington, CT gives advertisers direct access to a concentrated local audience through the Southington 12, the city's only cinema, with 12 screens and an estimated 24,000 monthly moviegoer impressions. For brands targeting the Hartford and New Haven market, it's a consistent, low-distraction channel with solid local reach.
Cinema advertising in Southington runs at a Tier 3 CPM of $37.00 to $45.00. A 4-week campaign costs between $984 and $1,968, depending on screen count and placement. The audience profile is worth noting: cinema viewers nationally skew younger than TV and streaming audiences, with a median age of 30, and 60% are cord-cutters who won't see your ad on cable. For businesses in central Connecticut, the Southington 12 is a practical, high-attention addition to the media mix.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $980 – $1,970 | Tier 3 market rates | up to 24,000 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at the Southington 12 runs between $984 and $1,968, based on a Tier 3 CPM of $37.00 to $45.00. Because Southington has one theater, single-theater and citywide rates are identical. Final cost depends on how many screens are included and which placement format you choose.
The Southington 12 generates an estimated 24,000 monthly moviegoer impressions across its 12 screens. Over a 4-week campaign, that audience is made up of local consumers in the Hartford and New Haven market who are present and attentive during ad playback, not scrolling past your message.
Common advertisers include restaurants, auto dealerships, healthcare providers, real estate agencies, retailers, and financial services firms. Cinema has documented strong results across these categories: QSR brands report 2 to 3x return on spend, auto advertisers see 34% increased foot traffic, and retailers see 53% incremental visits, according to national lift studies.
Ads run on screen before the feature film, during the preshow segment, when audiences are seated and paying attention. Placements can also include lobby screens and other in-venue formats. On-screen cinema advertising delivers attention ratings 2 to 6 times higher than live sports and 6 to 16 times higher than social and digital platforms.
Yes. Alcohol, tobacco, cannabis, firearms, and political advertising are not accepted in cinema environments. These restrictions apply across the network regardless of market. If your business falls outside these categories, cinema is a flexible channel for local and regional campaign activity.
Cable TV reach is declining in Connecticut as more households cut the cord. Nationally, 60% of moviegoers are cord-cutters or cord-nevers, so cinema puts your brand in front of consumers who are largely out of reach for traditional TV. Cinema also outperforms CTV and YouTube on attention metrics. The format delivers a focused viewing environment that digital channels rarely match.
Call for pricing tailored to your dates, film slate, and targeting.
