1 theater · 8 screens
Cinema advertising on 8 screens in Southlake, TX.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Southlake, TX is one of the wealthiest communities in the Dallas-Fort Worth metro, with a median household income of $250,001 and 74.7% of residents holding a bachelor's degree or higher. That combination makes cinema advertising here unusually well-targeted. The city has one theater with 8 screens, generating an estimated 11,606 monthly moviegoer impressions — a focused audience that is affluent, educated, and paying attention.
Cinema ads in Southlake reach viewers at a moment of high engagement. National data shows cinema attention runs 6 to 16 times higher than social and digital placements, and 2 to 6 times higher than live sports. For brands selling to high-income households — financial services, luxury auto, home improvement, healthcare — this market is a direct line to buyers who have the means to act. A 4-week campaign starts at $571, with citywide coverage reaching the same ceiling since there is one theater serving this market.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $570 – $1,140 | Tier 1 market rates | up to 11,606 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week cinema campaign in Southlake runs between $571 and $1,142. Southlake is a Tier 1 market within the Dallas-Fort Worth area, with CPMs ranging from $70 to $85. The city has one theater with 8 screens, so that range covers both a single-theater buy and a full citywide buy.
Financial advisors, luxury and import auto dealerships, private healthcare and dental practices, high-end home services, and restaurants are common advertisers in markets like Southlake. With a median household income of $250,001, this audience responds to brands that match their purchasing power and lifestyle, not mass-market value messaging.
Ads run on screen before the feature film begins, during the pre-show segment after audiences are seated. The format puts your ad in front of a captive audience in a dark room, with no scrolling, no second screens, and no remote controls. Attention metrics for cinema consistently outperform TV, streaming, CTV, and social placements.
Cinema delivers 2 to 6 times the attention of live sports broadcasts and 6 to 16 times that of social and digital ads. Sixty percent of the national cinema audience are cord-cutters or cord-nevers, meaning a large share of Southlake moviegoers can't be reached through traditional TV buys. Cinema fills that gap with a verified, in-person impression.
The standard campaign unit is 4 weeks, matching typical movie booking cycles. Most campaigns are up on screen within a few weeks of finalizing creative and placement. Advertisers can extend beyond the initial 4-week window depending on budget and goals.
Yes. Alcohol, tobacco, firearms, cannabis, and political advertising are not accepted in cinema placements. These restrictions apply across the network. Most consumer-facing businesses, professional services, and B2C brands fall within approved categories. If your category is adjacent to any of these, confirm during the planning stage.
Call for pricing tailored to your dates, film slate, and targeting.
