1 theater · 4 screens
Cinema advertising on 4 screens in Southport, NC.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Southport, NC is a small coastal community in the Wilmington market with a population of 4,143 and a median household income of $82,792. The median age is 63, pointing to a settled, financially stable resident base that is deliberate about where it spends time and money. Cinema advertising in Southport runs through Surf Cinemas 4, the city's only movie theater, which generates an estimated 6,400 monthly impressions across 4 screens.
A 4-week campaign in Southport costs between $236 and $473, placing it in Tier 4 CPM pricing ($34 to $40). That price reflects a targeted, lower-volume market where your message faces less competition. Cinema audiences nationally skew younger than most streaming platforms, with 60% classified as cord-cutters or cord-nevers. That makes the theater one of the few places to reach people who are largely unavailable through traditional TV buys. For local and regional advertisers, a single-theater market means consistent placement and a predictable audience.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $240 – $470 | Tier 4 market rates | up to 6,400 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at Surf Cinemas 4 runs between $236 and $473, depending on placement format and targeting options. At 6,400 estimated monthly impressions, the CPM works out to $34–$40. For smaller markets, that's a reasonable rate to reach a consistent local audience without competing for TV or digital inventory.
Local service businesses, regional healthcare providers, restaurants, real estate professionals, and financial services advertisers are common. National brands also run in smaller markets when their campaign covers a broader network. With a median household income of $82,792, Southport attracts advertisers who want to reach financially established consumers.
Ad placements run in the pre-show program on screen before the feature film starts. Depending on the package, advertisers can also access lobby formats including static and digital displays. The on-screen pre-show runs in a darkened room with a seated audience, which is why cinema consistently outperforms social, digital, and even live sports on attention metrics.
Cinema audiences nationally skew younger than Netflix, Hulu, and NFL viewers, and 60% don't subscribe to traditional pay TV. In a market like Southport, broadcast and cable buys often require purchasing a much larger DMA footprint than you actually need. Cinema lets you target at the local level with verified impressions and no ad-skipping.
Yes. Alcohol, tobacco, firearms, cannabis, and political advertising are all restricted from cinema placements. Creative must also be appropriate for the audience demographic of the specific screen, which varies based on film ratings. Alluvit Media reviews all creative before a campaign goes live to confirm it meets theater network standards.
A standard campaign runs 4 weeks, matching typical film cycles and giving your message enough repetition to build recall. Some advertisers run continuous schedules across multiple months, particularly in markets like Southport where the same community members visit the same theater repeatedly. Nationally, documented outcomes include a 34% lift in auto dealership foot traffic and 53% incremental retail visits.
Call for pricing tailored to your dates, film slate, and targeting.
