4 theaters · 56 screens
Cinema advertising on 56 screens in Spring, TX.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Spring, TX is part of the Houston metro, with a population of 67,103 and a median household income of $86,888. That income level translates to real purchasing power, and the median age of 33.6 means advertisers are reaching a working-age audience that closely matches the demographic that fills movie theater seats across the country.
Spring has 4 movie theaters and 56 total screens, generating an estimated 179,200 monthly moviegoer impressions. Top venues include Bender's Landing 24, Cinemark Spring-Klein and XD, and Spring 10. A 4-week campaign across all screens in the city runs between $13,888 and $27,776. Single-theater campaigns start at $2,480 for a 4-week flight.
The average Spring resident commutes 31.6 minutes to work, a detail that points to an audience with established routines and discretionary income to spend. And with 60% of moviegoers identifying as cord-cutters or cord-nevers, the theater screen connects with people that traditional TV advertising can no longer reliably reach.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $2,480 – $11,900 | Tier 1 market rates | up to 44,800 imps/theater |
| Citywide (all 4 theaters) | $13,890 – $27,780 | Tier 1 market rates | ~179,200 total |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A single-theater 4-week campaign in Spring runs $2,480 to $11,904, depending on screen count and placement type. A citywide campaign covering all 4 theaters and 56 screens runs $13,888 to $27,776 for a 4-week flight. Spring falls within the Houston Tier 1 market, with CPM rates between $70 and $85.
Common advertisers in suburban markets like Spring include auto dealerships, healthcare systems, restaurants and QSR chains, home services, financial services, and retail. Cinema advertising has documented lift results across these categories: auto sees +34% foot traffic, retail drives +53% incremental visits, and QSR campaigns generate 2 to 3 times the spend of comparable digital buys.
Ad placements include on-screen pre-show spots running in the 20 to 30 minutes before the film, lobby screens, concession area displays, and in some locations, digital boards throughout the venue. On-screen pre-show spots get the most attention of any format: rated 2 to 6 times higher than live sports and 6 to 16 times higher than social or digital placements.
For reaching younger audiences in Spring, cinema outperforms most alternatives. The median moviegoer age is 30, lower than the median for Netflix, Hulu, and NFL viewers. Sixty percent are cord-cutters or cord-nevers, so TV misses them entirely. Attention metrics favor cinema over CTV and YouTube, and the captive, screen-forward environment cuts out the scroll and skip behaviors that erode digital ad impact.
Most campaigns run in 4-week flights, matching standard film booking cycles at venues like Cinemark Spring-Klein and XD and Bender's Landing 24. A single 4-week flight works well for a product launch or short promotion. For longer-term visibility, advertisers can book consecutive flights across Spring's estimated 179,200 monthly impressions.
Yes. Several categories are restricted or prohibited across the theater network regardless of market. These include alcohol, tobacco and vaping products, firearms and ammunition, cannabis and cannabis-related products, and political advertising. Campaigns in any of these categories will not be approved for placement at theaters in Spring or anywhere else in the network.
Call for pricing tailored to your dates, film slate, and targeting.
