2 theaters · 20 screens
Cinema advertising on 20 screens in Springfield, IL.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Springfield, IL gives advertisers direct access to a mid-size capital city audience with real purchasing power. The median household income is $65,537, the population is 113,714, and the city's 2 theaters and 20 screens draw consistent moviegoing traffic. Estimated monthly impressions reach 32,000, making cinema a dependable channel for brands looking to cut through the noise.
Springfield falls within the Champaign and Springfield-Decatur market, classified as a Tier 4 market with CPM rates from $34 to $40. A single-theater 4-week campaign starts at $473, while a citywide buy covering both Springfield 12 and Springfield 8 runs $1,184 to $2,368. The audience skews younger than most streaming platforms, with 60% identifying as cord-cutters or cord-nevers. For local and regional brands, cinema advertising in Springfield delivers focused attention that digital and TV formats rarely match.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $470 – $1,420 | Tier 4 market rates | up to 16,000 imps/theater |
| Citywide (all 2 theaters) | $1,180 – $2,370 | Tier 4 market rates | ~32,000 total |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A single-theater 4-week campaign at Springfield 12 or Springfield 8 runs $473 to $1,420, depending on screen count and placement. Covering both theaters brings the cost to $1,184 to $2,368 for the same period. CPM rates range from $34 to $40, in line with a Tier 4 market.
Local and regional advertisers in healthcare, financial services, restaurants, automotive, retail, and real estate are common cinema advertisers. National brands use it too, typically to reinforce broader campaigns. Auto advertisers running cinema ads have seen a 34% lift in foot traffic. Retail brands have documented 53% more incremental store visits.
Ads run on screen before the feature film, reaching audiences who are already seated and paying attention. Additional placements include lobby screens and static lobby displays. On-screen preshow ads consistently deliver attention ratings 6 to 16 times higher than social and digital formats, and 2 to 6 times higher than live sports.
Cinema reaches the 60% of Springfield moviegoers who have cut the cord or never had it, an audience traditional TV largely misses. A darkened theater, with no second screens and no skip button, produces a different kind of attention than streaming or social. Measured attention ratings place cinema well above CTV and YouTube in documented engagement.
Yes. Alcohol, tobacco, firearms, cannabis, and political advertising are not accepted in this network. These restrictions apply in every market and theater. Brands in those categories should contact Alluvit Media to discuss other channels that may fit their goals.
Springfield's 2 theaters deliver an estimated 32,000 monthly moviegoer impressions across 20 screens. The median moviegoer age nationally is 30, younger than Netflix, Hulu, or NFL audiences. About 50% attend as families, and 62% identify as multicultural. That adds up to a broad, consistent audience advertisers can count on month after month.
Call for pricing tailored to your dates, film slate, and targeting.
