1 theater · 11 screens
Cinema advertising on 11 screens in Springfield, MO.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Springfield, MO gives advertisers direct access to a young audience in a mid-size Ozarks market. With a median age of 33.6 and roughly 169,000 residents, Springfield draws consistent theater traffic through its single venue, Springfield 11, which runs 11 screens and delivers an estimated 22,000 monthly moviegoer impressions.
Cinema advertising in Springfield is priced as a Tier 3 market, with CPMs ranging from $37 to $45. A 4-week campaign starts at $902, making it a measurable option for local and regional advertisers. The Springfield audience skews younger than most TV or streaming platforms, and 60% of moviegoers nationally are cord-cutters or cord-nevers. For many advertisers, cinema is the only reliable way to reach them. For businesses targeting Springfield's working-age population, where the mean commute runs just 18 minutes and household income centers near $46,000, cinema delivers the kind of undivided attention that digital and broadcast consistently cannot.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $900 – $1,800 | Tier 3 market rates | up to 22,000 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign in Springfield costs between $902 and $1,804, depending on screen count, daypart selection, and frequency. Springfield is a single-theater market with 11 screens, so those figures cover both a single-screen and a citywide buy. CPMs run $37 to $45, consistent with Tier 3 market pricing.
Common advertisers include local restaurants, healthcare systems, colleges, auto dealerships, financial services, and regional retailers. Cinema has documented results across these categories: a 34% increase in auto foot traffic and 53% incremental retail visits in national lift studies. Springfield's income and age profile makes it a practical fit for everyday consumer brands.
Ads run on screen before the feature film, in the pre-show block, reaching audiences who are already seated and paying attention. Placements can also include lobby formats such as digital displays and static signage at Springfield 11. On-screen pre-show spots tend to generate the strongest attention metrics, rated 6 to 16 times higher than social and digital placements.
Television audiences in Springfield skew older and are shrinking as cord-cutting accelerates. Sixty percent of moviegoers nationally are cord-cutters or cord-nevers, so cable largely can't reach them. Cinema also outperforms CTV and YouTube on attention ratings. For advertisers trying to reach Springfield adults under 40, cinema fills a measurable gap.
Springfield 11 generates an estimated 22,000 monthly moviegoer impressions. Over a standard 4-week campaign, your ad runs repeatedly across all 11 screens, building frequency with a local audience that is seated, focused on the screen, and not scrolling past your message. Nationally, 62% of moviegoers identify as multicultural and 50% attend as co-viewing families.
Yes. Alcohol, tobacco, firearms, cannabis, and political advertising are not accepted on cinema screens through this network. These restrictions apply market-wide and are consistent across all theaters. Advertisers in regulated or sensitive categories should confirm eligibility before building a campaign. The exclusions are firm and do not allow for case-by-case exceptions.
Call for pricing tailored to your dates, film slate, and targeting.
