1 theater · 10 screens
Cinema advertising on 10 screens in Springfield, PA.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Springfield, PA is in Delaware County, just outside Philadelphia, giving advertisers direct access to one of the region's most consistent suburban moviegoing audiences. The Marple 10 is the only theater in this market, with 10 screens and an estimated 32,000 monthly impressions. That makes it a focused, efficient placement for brands targeting this corridor.
Cinema advertising here falls within the Philadelphia metro, a Tier 1 market with CPM rates of $70 to $85. A 4-week campaign at Marple 10 runs between $2,480 and $4,960, depending on format and screen count. Nationally, moviegoers skew younger than TV audiences, with a median age of 30, and 60% have cut the cord or never had traditional cable. For brands that need attention rather than raw impressions, cinema delivers 6 to 16 times the attentiveness of social and digital placements. Springfield is a compact market, but it reaches a specific, hard-to-replicate audience with precision.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $2,480 – $4,960 | Tier 1 market rates | up to 32,000 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at the Marple 10 runs between $2,480 and $4,960, depending on how many screens you activate and which ad format you choose. Because Springfield has only one theater, single-theater and citywide pricing are the same. CPM rates fall between $70 and $85, in line with Philadelphia Tier 1 market pricing.
Local and regional advertisers make up the core of the mix, spanning retail, healthcare, restaurants, real estate, financial services, and home services. National brands often include Springfield placements as part of wider Philadelphia metro buys. Cinema works well for any brand that needs to reach a specific zip code or suburban corridor, where the audience is in their seats and paying attention.
Ads run on screen before the feature film, during the pre-show segment. There is no skip button, no second screen, and no background noise. Attentiveness benchmarks for cinema run 2 to 6 times higher than live sports and 6 to 16 times higher than social or digital formats.
Television and streaming audiences in the Philadelphia market skew older and are heavily fragmented across platforms. Cinema audiences at Marple 10 are locally concentrated, with a median age of 30 nationally, and 60% are cord-cutters who are difficult to reach through traditional broadcast. Nationally, documented outcomes include a 53% lift in incremental retail visits and a 34% increase in auto dealership foot traffic.
The standard campaign unit is 4 weeks, which aligns with typical film booking cycles and gives ads enough exposure to build frequency. Shorter runs are sometimes available depending on inventory, but 4 weeks is the recommended minimum for measurable impact. Campaigns can run longer than 4 weeks and be adjusted by screen count or format.
Yes. Alcohol, tobacco, cannabis, firearms, and political advertising are not accepted in cinema. These restrictions apply regardless of local or state regulations. Categories like healthcare, legal services, financial products, and restaurants are fully eligible. If you are unsure whether your category qualifies, Alluvit Media can confirm before you commit to a campaign.
Call for pricing tailored to your dates, film slate, and targeting.
