1 theater · 12 screens
Cinema advertising on 12 screens in Springfield, VA.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Springfield, VA is one of Northern Virginia's more established communities, with a median household income of $123,691 and a well-educated population where 45% hold a bachelor's degree or higher. At a median age of 41.3, residents skew toward professional adults with real purchasing power, making cinema advertising here a precise buy rather than a broad one.
The market runs through a single venue, Springfield Town 12, delivering an estimated 38,400 monthly moviegoer impressions across 12 screens. This is a Tier 1 placement within the Washington, DC metro, priced at a CPM of $70 to $85. A 4-week campaign runs $2,976 to $5,952 depending on screen count and placement format. For brands targeting affluent households with an average commute of 29.4 minutes, Springfield offers a focused environment where audiences aren't scrolling, skipping, or splitting their attention across tabs, which is something digital and streaming placements rarely guarantee.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $2,980 – $5,950 | Tier 1 market rates | up to 38,400 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week cinema advertising campaign in Springfield costs between $2,976 and $5,952, depending on placement format and screen count at Springfield Town 12, the city's only theater. The CPM runs $70 to $85, consistent with Tier 1 pricing in the Washington, DC metro market.
Springfield Town 12 generates an estimated 38,400 moviegoer impressions per month across its 12 screens. These are in-theater, pre-show impressions: captive, unskippable, and free from second-screen competition. That reach is concentrated among Springfield's higher-income, educated adult demographic.
Cinema advertising delivers 2 to 6 times the attention of live sports and 6 to 16 times that of social or digital placements. In Springfield, 60% of moviegoers are cord-cutters or cord-nevers. For many advertisers, the theater is the only place to reach them in a premium video format.
Local and regional advertisers across healthcare, financial services, restaurants, home services, real estate, automotive, and retail are common fits. Springfield audiences have a median household income over $123,000, making them receptive to brands in lifestyle, professional services, and considered purchases.
Ads run in the pre-show sequence on the main screen, after audiences are seated and before the feature begins. Full-screen, full-sound placement in a darkened room. Depending on your campaign format, placements can also include lobby screens and other in-venue touchpoints at Springfield Town 12.
Yes. Cinema advertising networks do not accept campaigns for alcohol, tobacco, cannabis, firearms, or political candidates and causes. These restrictions apply across all venues, including Springfield Town 12. Most consumer, B2B, healthcare, and retail categories are eligible without issue.
Call for pricing tailored to your dates, film slate, and targeting.
