2 theaters · 21 screens
Cinema advertising on 21 screens in State College, PA.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
State College is one of the youngest markets in Pennsylvania, with a median age of 21.4 and a population where more than 70% hold a bachelor's degree or higher. That demographic profile makes cinema advertising here unusually precise: you are reaching educated young adults who are out and spending.
The city has two movie theaters with 21 total screens, generating an estimated 33,600 monthly moviegoer impressions. Campaigns in State College fall within a Tier 4 pricing structure, keeping entry costs accessible for local businesses while still delivering a captive, high-attention audience. A single-theater 4-week campaign starts at $532, and a citywide buy across both locations runs $1,243 to $2,486. For advertisers targeting the Penn State community, surrounding Centre County residents, or visitors passing through the Johnstown-Altoona-State College market, cinema puts your message in front of an audience that is present and attentive, not scrolling past an ad or skipping to the next channel.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $530 – $1,420 | Tier 4 market rates | up to 16,800 imps/theater |
| Citywide (all 2 theaters) | $1,240 – $2,490 | Tier 4 market rates | ~33,600 total |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A single-theater 4-week campaign runs $532 to $1,420 depending on screen count and placement. To advertise across both theaters citywide, budget $1,243 to $2,486 for a 4-week campaign. State College is a Tier 4 market with CPMs ranging from $34 to $40, competitive with digital and local broadcast.
The local population skews very young, with a median age of 21.4, and over 70% hold a bachelor's degree. Nationally, the median moviegoer age is 30, 60% have cut or never had cable, and 62% identify as multicultural. In State College, that adds up to a highly educated, younger-than-average audience that traditional TV buys largely can't reach.
The two primary theaters are UEC Theatres 12 and College 9, with 21 screens between them. Run a focused campaign at one location, or cover the full city with a coordinated buy at both. Alluvit Media handles placement and logistics across the entire footprint.
Ads run on screen before the feature film, during the pre-show segment, when the audience is seated and the lights are down. That environment produces attention levels 2 to 6 times higher than live sports and 6 to 16 times higher than social or digital placements. There are no skip buttons. There is no competing content.
Yes. Alcohol, tobacco, cannabis, firearms, and political advertising are all restricted from cinema placements. These restrictions apply market-wide and are non-negotiable regardless of budget. Categories that tend to perform well include local retail, restaurants, healthcare, financial services, real estate, and university-adjacent businesses targeting the student population.
Streaming platforms like Netflix and Hulu skew older and draw divided attention. Cinema audiences in State College are physically present with no second-screen option. Nationally, cinema advertising has documented outcomes including a 34% lift in auto dealership foot traffic and 53% incremental retail visits. Local TV and CTV have not consistently matched those numbers.
Call for pricing tailored to your dates, film slate, and targeting.
