1 theater · 17 screens
Cinema advertising on 17 screens in Stony Brook, NY.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Stony Brook, NY is a community of 12,827 in the New York market with one of the stronger demographic profiles on Long Island. Median household income is $162,054, 68.1% of residents hold a bachelor's degree or higher, and the median age is 45.4. That's a mature, educated audience with real purchasing power.
The Stony Brook 17 is the only cinema serving this area. With 17 screens and an estimated 54,400 monthly moviegoer impressions, it gives advertisers a single point of access to a well-defined, high-value audience. A 4-week campaign runs $4,216 to $8,432, placing it in Tier 1 pricing consistent with the New York market. Cinema advertising here delivers attention levels 2 to 6 times those of live sports and 6 to 16 times those of social and digital placements. It also reaches audiences who are largely unavailable through traditional TV or streaming buys.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $4,220 – $8,430 | Tier 1 market rates | up to 54,400 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at the Stony Brook 17 runs between $4,216 and $8,432, depending on screen count, placement type, and campaign timing. Since there is only one theater in the city, a single-theater buy and a citywide buy are the same investment. CPMs fall in the $70 to $85 range, which is standard for the New York Tier 1 market.
Given the local income and education levels, strong categories include financial services, healthcare, higher education, home improvement, and upscale dining. Auto dealers consistently see results in cinema advertising, with documented foot traffic lifts of 34% nationally. QSR brands and retailers advertise here too. Measured retail campaigns have shown 53% incremental visit increases.
Your ad runs on screen as part of the pre-show program, before the feature film starts. Formats include 15- or 30-second spots, and some locations also offer lobby placements and digital displays. The pre-show puts your message in front of a seated audience with no skip button and minimal distraction.
Cinema delivers a documented attention advantage of 2 to 6 times versus live sports, and 6 to 16 times versus social and digital. In Stony Brook specifically, 60% of moviegoers nationally are cord-cutters or cord-nevers. A significant portion of this audience cannot be reached through broadcast or cable buys, regardless of budget.
Most advertisers start with a 4-week flight, the standard pricing unit, which delivers enough frequency to build recall across the estimated 54,400 monthly impressions at the Stony Brook 17. Longer runs of 8 or 12 weeks are common for brands that want sustained local presence or seasonal promotions timed to high-traffic film release periods.
Yes. Alcohol, tobacco, firearms, cannabis, and political advertising are not accepted in cinema placements through the networks that serve these screens. These restrictions apply across all markets and theaters. If your category falls outside these, approval is straightforward, and Alluvit Media can confirm eligibility before any commitment is made.
Call for pricing tailored to your dates, film slate, and targeting.
