1 theater · 16 screens
Cinema advertising on 16 screens in Suffolk, VA.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Suffolk, VA gives advertisers direct access to a stable, income-earning audience in the Norfolk-Portsmouth-Newport News market. With a median household income of $90,089 and a median age of 38.7, the city's moviegoers skew toward established adults with real purchasing power, not passive scrollers.
Harbour View Grande Stadium 16 is the only theater in Suffolk, with 16 screens and an estimated 32,000 monthly impressions. That concentration works in your favor: every campaign dollar lands in one high-traffic venue serving a defined local audience. A 4-week campaign runs $1,312 to $2,624, a workable budget for regional retailers, healthcare providers, home services companies, and restaurants trying to build frequency in a specific zip code cluster.
Cinema attention rates run 2 to 6 times higher than live sports and up to 16 times higher than social media placements. In a market where 60% of moviegoers no longer watch traditional TV, the screen at Harbour View is one of the few places your ad gets seen without a skip button.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $1,310 – $2,620 | Tier 3 market rates | up to 32,000 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at Harbour View Grande Stadium 16 runs between $1,312 and $2,624, depending on screen count and placement type. Suffolk is a Tier 3 market with CPMs ranging from $37 to $45. That pricing reflects a captive, undistracted audience, not remnant inventory. Because Suffolk has one theater, there is no citywide vs. single-theater distinction to consider.
Common advertisers include quick-service and casual dining restaurants, auto dealerships, healthcare systems, home services companies, credit unions, and local retailers. Nationally, cinema advertising has driven a 34% foot traffic lift for auto advertisers and a 53% increase in incremental retail visits. At a median household income of $90,089, Suffolk's audience is well-positioned for considered-purchase categories.
Ads run on-screen during the pre-show segment before the feature film begins. This placement captures audiences already seated, with no remote control and no feed to scroll past. Some campaigns also include lobby placements such as digital displays or static signage, depending on what the venue supports and your campaign objectives.
Cinema delivers attention rates 6 to 16 times higher than social and digital platforms, and outperforms CTV and YouTube on measured engagement. Roughly 60% of moviegoers in Suffolk are cord-cutters or cord-nevers, so local TV and cable simply do not reach them. Cinema fills that gap with a format audiences choose to sit through rather than skip.
Four weeks is the standard minimum, and it aligns with typical film cycles. At an estimated 32,000 monthly impressions across the Harbour View Grande Stadium 16, that window builds real local frequency. Campaigns tied to a product launch, seasonal promotion, or grand opening often run 4 to 8 weeks, giving your message enough exposure to stick across multiple visits.
Yes. Alcohol, tobacco, cannabis, firearms, and political advertising are not accepted in this ad network. These restrictions apply across all venues regardless of local regulations. If your business falls into one of those categories, cinema isn't the right channel. For every other industry, there are no unusual barriers to entry at the Suffolk location.
Call for pricing tailored to your dates, film slate, and targeting.
