1 theater · 4 screens
Cinema advertising on 4 screens in Summersville, WV.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Summersville, WV has one cinema: Nicholas Showplace, with 4 screens and an estimated 8,000 monthly moviegoer impressions. For local and regional advertisers, that kind of concentrated reach inside a single venue is straightforward to plan and budget around.
The city's median age is 59.4 and median household income is $52,321, pointing to an established, settled audience. About 30% of residents hold a bachelor's degree or higher, and an average commute of 28.2 minutes suggests regular participation in the local economy. Cinema advertising here reaches viewers who are physically present and fully attentive, with no way to skip or scroll past. That matters because 60% of moviegoers nationally have cut traditional cable or never had it. A 4-week campaign in Summersville starts at $328, one of the lower entry points for advertisers in the Charleston-Huntington market.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $330 – $660 | Tier 3 market rates | up to 8,000 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at Nicholas Showplace costs between $328 and $656, depending on screen count and ad placement. Summersville falls in the Tier 3 pricing range, with CPMs between $37 and $45. Because there is only one theater in the city, a single-theater campaign and a citywide campaign are the same thing.
Common advertisers include local restaurants, healthcare providers, auto dealerships, banks, real estate agencies, and regional retailers. Nationally, cinema advertising has delivered strong results for QSR brands (2 to 3 times spend return), auto dealers (+34% foot traffic), and retail (+53% incremental visits). Any business that benefits from local brand awareness is a reasonable fit.
Ads run on screen as part of the pre-show program, before trailers and the feature film. The format is full-screen, with sight, sound, and motion, no skip button, and nothing else competing for attention. Lobby placements such as posters and digital screens are also available at some venues as supplemental options.
Cinema delivers an attention rating 2 to 6 times higher than live sports and 6 to 16 times higher than social or digital placements. Nationally, 60% of moviegoers are cord-cutters or cord-nevers, meaning cinema reaches people that local TV and streaming buys routinely miss. In a small market like Summersville, that gap is worth paying attention to.
A standard campaign runs 4 weeks, matching typical film cycles and giving your ad consistent exposure across multiple showtimes. Longer flights of 8 to 12 weeks are available for advertisers who want sustained presence. With Summersville's estimated 8,000 monthly impressions, a multi-week run builds real local frequency.
Yes. Alcohol, tobacco, firearms, cannabis, and political advertising are not accepted on the cinema advertising network. These restrictions apply in every market, with no exceptions by city or region. Advertisers in those categories will need to look at other channels. Most local service businesses, healthcare providers, and consumer brands are not affected by these restrictions.
Call for pricing tailored to your dates, film slate, and targeting.
