1 theater · 12 screens
Cinema advertising on 12 screens in Sumter, SC.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Sumter, SC gives advertisers direct access to a concentrated mid-size market with 43,065 residents and a median age of 33.3, a demographic that indexes well against cinema audiences nationally. Beacon Stadium Cinemas operates 12 screens and delivers an estimated 19,200 monthly moviegoer impressions, making it the single point of entry for cinema advertising in this market.
With a median household income of $53,071 and a 20-minute average commute, Sumter residents are working adults and families with real purchasing decisions. Cinema advertising reaches them in a high-attention, distraction-free environment, with attention ratings that run 2 to 6 times higher than live sports and 6 to 16 times higher than social media placements. A 4-week campaign starts at $710, which makes cinema a practical option for local businesses and regional brands that want measurable reach without paying for audience they'll never convert.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $710 – $1,420 | Tier 4 market rates | up to 19,200 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at Beacon Stadium Cinemas runs between $710 and $1,420, depending on screen count, placement format, and schedule. Sumter has one theater with 12 screens, so single-theater and citywide pricing are the same. CPM rates fall in the $34 to $40 range, consistent with a Tier 4 market.
Common advertisers include quick-service restaurants, automotive dealers, healthcare providers, retailers, and local service businesses. Cinema has documented lift results across these categories: QSR brands see 2 to 3 times return on ad spend, auto dealers report 34% increases in foot traffic, and retailers record 53% more incremental visits compared to control groups.
Ads run as part of the pre-show on the main auditorium screen, before the feature film begins. Your creative plays to a seated audience in a large-format environment with no distractions. No scrolling, no mute button, no competing content on the same screen.
Traditional TV buys in the Columbia, SC market distribute your spend across a wide geographic area, much of it outside Sumter. Streaming can fill some of that gap, but attention rates are significantly lower. Cinema audiences are physically present, in a darkened room, with no second screen. And 60% of moviegoers nationally are cord-cutters, meaning cinema reaches people who simply won't see a broadcast or cable ad.
A 4-week flight is the standard minimum and works well for promotional windows, event marketing, or product launches. Longer runs of 8 to 12 weeks build frequency across Sumter's 43,065 residents and are more effective for brand awareness goals. At 19,200 estimated monthly impressions, a sustained campaign adds up to real reach for a market this size.
Yes. Alcohol, tobacco, cannabis, firearms, and political advertising are not accepted at this venue. These restrictions apply across the theater network. Advertisers in those categories will need to look at other channels. All other major business categories are eligible, including healthcare, financial services, food and beverage, and retail.
Call for pricing tailored to your dates, film slate, and targeting.
