1 theater · 12 screens
Cinema advertising on 12 screens in Sunnyvale, CA.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Sunnyvale is Silicon Valley, with a median household income of $181,862 and a population where nearly 70% hold a bachelor's degree or higher. That kind of audience is hard to reach at scale, and most channels charge accordingly for the attempt. Cinema advertising puts the same professionals and families in front of a screen they're actually watching.
The city has one theater, Sunnyvale 12, with 12 screens generating an estimated 38,400 moviegoer impressions per month. A 4-week campaign runs $2,976 to $5,952 depending on format and placement. For brands targeting an educated, high-income, tech-adjacent market in the San Francisco-Oakland-San Jose metro, it's a direct path into the right room. Sixty percent of cinema audiences are cord-cutters or cord-nevers, so traditional TV buys won't find them.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $2,980 – $5,950 | Tier 1 market rates | up to 38,400 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at Sunnyvale 12 runs between $2,976 and $5,952. Sunnyvale is a Tier 1 market in the San Francisco-Oakland-San Jose metro, with CPMs between $70 and $85. Final cost depends on your ad format, placement within the pre-show, and overall campaign scope.
Local and regional brands in automotive, finance, real estate, tech services, restaurants, and healthcare are common advertisers here. Sunnyvale's median household income of $181,862 also makes it a strong fit for luxury brands and B2B companies targeting decision-makers. Any brand looking to reach high-income, educated adults has reason to consider this placement.
Cinema delivers 2 to 6 times the attention of live sports and 6 to 16 times that of social and digital placements. Streaming audiences skew older and are increasingly fragmented. In Sunnyvale, 60% of moviegoers are cord-cutters, which means cinema is likely reaching people your CTV and linear TV buys are already missing.
Ads run in the pre-show sequence before the feature film. This includes on-screen placements during the auditorium fill period and spots closer to showtime. You are reaching a seated audience in a darkened room with no scrolling, no skipping, and no competing screens.
Four weeks is the standard entry point, aligned with typical film cycles, so you get consistent reach as different audiences move through the same screens. Brands that run longer campaigns, 8 to 12 weeks, build stronger recall. At 38,400 monthly impressions across 12 screens, frequency adds up fast, even in a single-theater market.
Yes. Cinema does not accept advertising for alcohol, tobacco, firearms, cannabis, or political campaigns. These restrictions apply across the network regardless of local regulations. If your business falls into one of those categories, cinema is not the right channel. All other major industry categories are eligible to advertise.
Call for pricing tailored to your dates, film slate, and targeting.
