3 theaters · 39 screens
Cinema advertising on 39 screens in Sunrise, FL.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Sunrise, FL is part of the Miami-Ft. Lauderdale market, with a population of 96,633 and a median household income of $72,107. For advertisers targeting South Florida consumers, those are solid numbers. The city's 3 movie theaters run across 39 screens and generate an estimated 93,600 monthly moviegoer impressions. Top venues include Sawgrass Stadium 23 with IMAX, Sunrise 8, and Weston 8.
Cinema advertising in Sunrise reaches a younger, more diverse audience than most traditional media. Nationally, the median moviegoer is 30 years old, 62% identify as multicultural, and 60% have cut the cord entirely. In-theater attention levels run 2 to 6 times higher than live sports and up to 16 times higher than social media placements. Brands targeting Broward County consumers get that kind of attention at Tier 2 market CPM rates, which run from $47 to $60.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $1,030 – $5,910 | Tier 2 market rates | up to 31,200 imps/theater |
| Citywide (all 3 theaters) | $5,010 – $10,020 | Tier 2 market rates | ~93,600 total |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A single-theater 4-week campaign in Sunrise runs approximately $1,027 to $5,906, depending on screen count and placement type. Covering all 3 theaters, a citywide campaign for the same period costs $5,007 to $10,015. CPM rates fall between $47 and $60, consistent with Sunrise's Tier 2 market position in the Miami-Ft. Lauderdale DMA.
Common advertisers include quick-service and full-service restaurants, auto dealerships, healthcare providers, financial services firms, retail brands, and real estate companies. Nationally, QSR advertisers see 2 to 3 times return on ad spend, auto brands record a 34% lift in foot traffic, and retail advertisers generate 53% more incremental store visits from cinema campaigns.
Placements run on screen before the trailers start, during the pre-show segment. It's a full-motion, full-audio format shown to a captive audience in a dark room with no competing screens. Lobby placements in static and digital formats near concessions are also available at select Sunrise locations, including Sawgrass Stadium 23.
Sixty percent of Sunrise moviegoers are cord-cutters or cord-nevers, so traditional TV spots simply don't reach them. Cinema attention ratings run 6 to 16 times higher than social and digital platforms, outperforming both CTV and YouTube. For advertisers dealing with fragmented audiences, cinema fills a measurable gap without relying on algorithm-driven delivery.
Yes. Alcohol, tobacco, firearms, cannabis, and political advertising are not accepted in this network. These restrictions apply across all 3 Sunrise locations regardless of campaign size. Alluvit Media can confirm category eligibility before any creative or budget commitment, so there are no surprises once a campaign is in production.
The standard unit is a 4-week flight, matching typical theatrical release cycles and giving ads enough frequency to build recall. With 39 screens and 93,600 monthly impressions, Sunrise offers real reach within a single flight. Campaigns can run across multiple 4-week periods to hold presence during seasonal or promotional windows.
Call for pricing tailored to your dates, film slate, and targeting.
