1 theater · 19 screens
Cinema advertising on 19 screens in Syracuse, NY.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Syracuse, NY has one cinema advertising venue worth knowing: Destiny USA 19 Stadium with IMAX and RPX. Its 19 screens generate an estimated 30,400 monthly moviegoer impressions in a city of 146,000 residents. That's a tight market, but the reach is real.
The Syracuse audience skews young. The median age is 31.9, close to the national cinema median of 30. About 60% of moviegoers nationally are cord-cutters or cord-nevers, so the theater is one of the few places to put a large-screen ad in front of people who simply aren't reachable through cable. A 4-week campaign starts at $1,124. Syracuse falls into a Tier 4 market, with CPMs running $34 to $40. For local and regional advertisers, cinema delivers attention that digital and streaming channels routinely can't match: no skip button, no second screen, no feed to scroll past.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $1,120 – $2,250 | Tier 4 market rates | up to 30,400 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign in Syracuse starts at $1,124 and runs up to $2,249, depending on screen count and placement options. The market is served by a single theater, so those figures cover both a single-screen buy and a full citywide campaign. CPMs run between $34 and $40 for this Tier 4 market.
Common advertisers include restaurants and QSR chains, auto dealerships, healthcare providers, colleges, retail stores, and local service businesses. Cinema advertising has documented results across categories, including a 34% increase in auto dealer foot traffic and a 53% lift in incremental retail visits nationally, making it a practical option for a wide range of Syracuse-area businesses.
Ads run in the pre-show program before the feature film, typically in the 15 to 30 minutes before showtime. Audiences are seated, the lights are dimmed, and there is no second-screen competition. Destiny USA 19 also offers IMAX and RPX formats, giving brands the option of larger screen placement at a premium tier.
Cinema delivers 2 to 6 times the attention of live TV sports and 6 to 16 times the attention of social and digital formats. About 60% of moviegoers are cord-cutters or cord-nevers, meaning traditional TV simply doesn't reach them. For advertisers trying to close that gap in Syracuse, cinema is one of the most direct options available.
Yes. Alcohol, tobacco, firearms, cannabis, and political advertising are not accepted through the cinema advertising network. These restrictions apply across all markets, including Syracuse. Advertisers in those categories will need to look elsewhere. Most local business categories are fully eligible, including healthcare, education, food service, and retail.
The standard campaign length is four weeks, matching the typical theatrical release cycle. That window gives your ad consistent exposure across multiple screenings and audience types. Campaigns can run longer, and the relatively low entry cost in Syracuse makes it practical for local businesses to run several flights throughout the year.
Call for pricing tailored to your dates, film slate, and targeting.
