1 theater · 9 screens
Cinema advertising on 9 screens in Tacoma, WA.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Tacoma, WA gives advertisers direct access to a mid-size Pacific Northwest market with real purchasing power. The median household income is $83,857, the population is 220,482, and the median age is 37.3. Nearly a third of residents hold a bachelor's degree or higher. This is not a market to dismiss.
Cinema advertising in Tacoma runs primarily through Century Point Ruston and XD, which has 9 screens and generates an estimated 21,600 monthly moviegoer impressions. A 4-week campaign starts at $1,155, putting Tacoma in the Tier 2 pricing range of $47 to $60 CPM. For businesses targeting the broader Seattle-Tacoma market, Tacoma screens offer a cost-efficient alternative to higher-cost metro placements. The audience also skews younger than most TV or streaming platforms, with 60% identifying as cord-cutters or cord-nevers.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $1,160 – $2,310 | Tier 2 market rates | up to 21,600 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at Century Point Ruston and XD runs between $1,155 and $2,311. Tacoma falls in the Tier 2 pricing range, with CPMs between $47 and $60. With one primary theater in the city, a single-theater buy and a citywide buy are the same investment, which simplifies planning.
Common advertisers include restaurants, auto dealers, healthcare providers, retailers, financial services, and local universities. The lift data backs this up: QSR brands have seen 2 to 3x return on ad spend, auto dealers have recorded 34% increases in foot traffic, and retailers have seen 53% more incremental visits from cinema campaigns.
Ads run on screen as part of the pre-show segment, before trailers and the feature film. It's a full-screen, sound-on placement in a dark room, with no scrolling feeds or competing screens. Cinema advertising delivers 2 to 6 times the attention of live sports and 6 to 16 times that of social and digital formats.
Cinema reaches the 60% of moviegoers who have cut the cord or never subscribed to traditional TV. The median moviegoer age is 30, younger than the typical Netflix, Hulu, or NFL audience. In a market like Tacoma, where streaming is widespread, cinema fills a real gap in reaching younger consumers who are hard to buy through any other channel.
Four weeks is the standard starting point, matching typical film booking cycles. Many advertisers run 8 to 12 weeks to build frequency across the estimated 21,600 monthly impressions available in the market. Longer flights tend to improve recall, and with Tacoma served by a single theater, extending a campaign is straightforward.
Yes. Alcohol, tobacco, cannabis, firearms, and political advertising are not accepted on cinema screens. These restrictions apply regardless of local laws or campaign budget. If your business falls into one of these categories, cinema is not a viable channel. All other major industries are eligible to advertise.
Call for pricing tailored to your dates, film slate, and targeting.
