1 theater · 20 screens
Cinema advertising on 20 screens in Tallahassee, FL.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Tallahassee is a mid-size college city with a population of nearly 200,000 and a median age of just 28, one of the youngest demographic profiles of any Florida market. Over half of residents hold a bachelor's degree or higher, and median household income is $55,931. That combination of younger, educated adults makes cinema advertising a strong fit for brands looking to reach a local audience that's actively spending.
The market runs through one theater, Tallahassee 20, with 20 screens and an estimated 32,000 monthly moviegoer impressions. A 4-week campaign runs $1,184 to $2,368, placing Tallahassee in the Tier 4 CPM range of $34 to $40. For brands that want visible, measurable reach in the Tallahassee-Thomasville market without the cost of broadcast TV, cinema delivers consistent, high-attention exposure to the people actually spending money in this city.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $1,180 – $2,370 | Tier 4 market rates | up to 32,000 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at Tallahassee 20 runs between $1,184 and $2,368, depending on screen count and placement type. CPM falls in the $34 to $40 range. With one theater in the market, a single campaign covers the full city, which simplifies planning and keeps budgeting straightforward.
Tallahassee 20 generates an estimated 32,000 moviegoer impressions per month across its 20 screens. The audience skews young: the national median moviegoer age is 30, which lines up closely with Tallahassee's local median age of 28. About 60% of cinema audiences are cord-cutters or cord-nevers, making them hard to reach through traditional TV.
Common advertisers include restaurants, healthcare providers, universities, financial services, automotive dealers, and local retail. Cinema has documented strong lift outcomes across several categories: quick-service restaurants see 2 to 3 times return on spend, auto dealers see 34% increases in foot traffic, and retail brands report 53% gains in incremental visits after cinema campaigns.
Cinema advertising delivers attention ratings 6 to 16 times higher than social and digital platforms, and 2 to 6 times higher than live sports. Ads play in a distraction-free environment with no skip option and no second screen. For Tallahassee's younger, highly educated audience, that format produces measurably higher engagement per impression.
Yes. Cinema advertising does not accept campaigns for alcohol, tobacco, firearms, cannabis, or political candidates and causes. These restrictions apply across the network regardless of local regulations. Advertisers in those categories should explore alternative channels. All other major industries, including healthcare, food and beverage, education, and financial services, are eligible to run.
The standard unit is a 4-week flight, the minimum needed to build meaningful frequency with a local audience. Some advertisers run back-to-back flights around seasonal promotions, product launches, or local events. In Tallahassee, campaigns timed around the academic calendar, football season, or summer breaks tend to perform better, given the size of the student population.
Call for pricing tailored to your dates, film slate, and targeting.
