1 theater · 12 screens
Cinema advertising on 12 screens in Taylor, MI.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Taylor, MI is a working-class Detroit suburb with a population of 62,405 and a median household income of $59,537. The city skews practical, with a median age of 38.3 and average commute times under 22 minutes. One theater serves the local market: Cinemark Southland Mall, with 12 screens and an estimated 28,800 monthly moviegoer impressions.
Cinema advertising in Taylor reaches people who are largely off the grid for traditional TV. About 60% of moviegoers have cut the cord or never subscribed to cable, and the format consistently outperforms live sports and social media on attention metrics. For local and regional advertisers targeting Wayne County consumers, a 4-week campaign at Cinemark Southland Mall runs between $1,540 and $3,081, within the Tier 2 Detroit market CPM range of $47 to $60. That is a focused, measurable buy against a captive audience.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $1,540 – $3,080 | Tier 2 market rates | up to 28,800 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at Cinemark Southland Mall runs between $1,540 and $3,081, depending on screen count and placement format. That works out to a CPM of $47 to $60 against an estimated 28,800 monthly impressions. It's a straightforward buy with predictable reach inside a single, high-traffic location.
Common advertisers include auto dealers, QSR and restaurant chains, healthcare providers, financial services, retail, and local service businesses. Cinema has shown measurable results across these categories: documented national studies found a 34% lift in auto dealer foot traffic and 53% incremental retail visits.
Ad placements run on screen before the feature film during the pre-show. Some campaigns also include lobby formats such as digital displays and printed materials near the concession stand or entrance. On-screen pre-show spots typically run 15 to 30 seconds and play to a fully seated audience.
Cinema delivers 2 to 6 times the attention rate of live sports, and 6 to 16 times that of social and digital formats. About 60% of moviegoers in Taylor and nationally are cord-cutters or cord-nevers. That means cinema reaches people who have largely opted out of traditional broadcast and cable, and who are genuinely hard to find anywhere else.
Yes. Alcohol, tobacco, firearms, cannabis, and political advertising are not accepted in cinema placements. These restrictions apply regardless of local laws or campaign budget. Advertisers in those categories should explore alternative formats. All other standard categories, local or national, are eligible to run.
A standard campaign runs 4 weeks, which is the baseline for most buys in this market. That window covers multiple release cycles and builds frequency with Taylor-area moviegoers. Advertisers running extended campaigns of 8 to 12 weeks tend to see stronger recall and measurable foot traffic or sales lift, consistent with national benchmark data.
Call for pricing tailored to your dates, film slate, and targeting.
