1 theater · 12 screens
Cinema advertising on 12 screens in Terre Haute, IN.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Terre Haute is a mid-size Indiana market with roughly 58,500 residents and a median age of 32.6, a profile that tends to skew toward regular moviegoing. The city has one operating theater, Terre Haute 12, which generates an estimated 19,200 monthly moviegoer impressions across 12 screens. For local and regional advertisers, that concentration means a focused, high-attention buy with little wasted geography.
Median household income is $41,960. About 60% of cinema audiences nationally are cord-cutters or cord-nevers, so traditional TV buys miss a significant share of this group. A 4-week cinema campaign in Terre Haute runs $710 to $1,420 depending on screen count and placement, which puts it in range for smaller advertisers who need real reach without broadcast budgets. For businesses targeting Terre Haute directly, cinema offers captive attention, tight geographic control, and documented results in categories like retail, auto, and food service.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $710 – $1,420 | Tier 4 market rates | up to 19,200 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at Terre Haute 12 runs between $710 and $1,420, depending on the number of screens and ad placement selected. Terre Haute is a Tier 4 market with CPMs ranging from $34 to $40. With only one theater in the market, a single buy covers the entire city.
The Terre Haute 12 generates an estimated 19,200 monthly moviegoer impressions across its 12 screens. These are in-theater, pre-show impressions delivered to a seated audience, off their phones and fully present before the film begins. Attention benchmarks for cinema run 6 to 16 times higher than social or digital placements.
Common advertisers include local restaurants, healthcare providers, auto dealerships, colleges, and regional retailers. Cinema audiences in Terre Haute skew young, with a median age around 30, making the format a natural fit for brands targeting working-age adults. Nationally, QSR advertisers have seen 2 to 3 times return on spend. Auto advertisers report a 34% lift in foot traffic from cinema campaigns.
Ads run in the pre-show sequence on the auditorium screen before the feature film. The placement is full-screen, with theater-quality audio and no skip option. Some packages also include lobby formats such as digital displays or printed materials, depending on availability at Terre Haute 12 and the campaign tier selected.
For reaching cord-cutters, cinema is at minimum a complementary buy. About 60% of cinema audiences nationally have cut the cord or never had traditional cable, putting them largely out of reach for local broadcast. Cinema also delivers attention scores 2 to 6 times higher than live sports and outperforms both CTV and YouTube in documented attentiveness studies.
Yes. Alcohol, tobacco, cannabis, firearms, and political advertising are not accepted in the cinema advertising network. These restrictions apply across all markets, including Terre Haute. Most local businesses fall outside these categories entirely. Healthcare, education, food service, automotive, and retail advertisers are all fully eligible and commonly active in this format.
Call for pricing tailored to your dates, film slate, and targeting.
