1 theater · 17 screens
Cinema advertising on 17 screens in The Woodlands, TX.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
The Woodlands is one of the Houston metro's most affluent communities, with a median household income of $141,353 and 65% of residents holding a bachelor's degree or higher. That concentration of purchasing power makes cinema advertising here a direct fit for brands targeting educated, high-income consumers.
Cinemark 17 and XD is the market's anchor, with 17 screens and an estimated 54,400 monthly moviegoer impressions. A 4-week campaign runs $4,216 to $8,432 depending on screen count and placement format. The CPM lands between $70 and $85, and the audience is one you don't get elsewhere: people who chose to be there, seated without a phone in hand, delivering attention scores 6 to 16 times higher than social and digital placements. For local and regional advertisers focused on The Woodlands, this is one of the most efficient buys in the Houston market.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $4,220 – $8,430 | Tier 1 market rates | up to 54,400 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at Cinemark 17 and XD runs between $4,216 and $8,432, covering up to 17 screens and reaching an estimated 54,400 monthly impressions. The CPM range of $70 to $85 comes with the territory for a Tier 1 market: high household income and a strong consumer profile push rates into that bracket.
Common advertisers include auto dealerships, healthcare systems, financial services firms, local restaurants, home services, real estate brokerages, and specialty retail. With a median household income over $141,000 and a median age of 40, The Woodlands audience is a strong fit for considered purchase categories and premium service brands.
Ads run on screen during the pre-show sequence before the feature film, in a format called the FirstLook program. Spots are typically 15 or 30 seconds. There are no pop-ups, no skips, and no competing content running at the same time. Every person in the auditorium sees the same ad at the same moment, at full volume, on a screen up to 70 feet wide.
Cinema delivers 2 to 6 times the attention of live sports and 6 to 16 times that of social and digital channels. Sixty percent of moviegoers are cord-cutters or cord-nevers, so traditional TV simply does not reach them. For brands targeting The Woodlands specifically, cinema offers geographic precision that a broad Houston-market TV buy cannot.
Yes. Cinema advertising does not accept campaigns for alcohol, tobacco, cannabis, firearms, or political candidates and ballot measures. These restrictions apply at the network level and are consistent across the circuit. Alluvit Media reviews all creative before booking to confirm category eligibility and avoid delays in your campaign launch.
A standard booking runs 4 weeks, matching typical movie release cycles and audience rotation. Research in comparable markets shows documented lift outcomes: 34% increased foot traffic for auto advertisers and 53% incremental retail visits. Campaigns of 8 to 12 weeks tend to compound those results as brand recall builds with repeated exposure.
Call for pricing tailored to your dates, film slate, and targeting.
