1 theater · 14 screens
Cinema advertising on 14 screens in Tracy, CA.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Tracy, CA is part of the Sacramento-Stockton-Modesto market, with a population of 95,358 and a median household income of $118,253, well above national averages. Residents skew younger (median age 35.2) and average nearly 43 minutes each way on their commute, a profile typical of working families with real spending power.
The city has one movie theater, Movies 14 Tracy, with 14 screens and an estimated 33,600 monthly moviegoer impressions. That makes it a concentrated, captive audience in a high-income suburban market. Cinema ads here reach a multicultural, cord-cutting audience that is increasingly hard to reach through traditional TV or streaming. A 4-week campaign in Tracy starts at $1,797, a practical entry point for local and regional brands targeting one of the Central Valley's stronger consumer markets.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $1,800 – $3,600 | Tier 2 market rates | up to 33,600 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at Movies 14 Tracy costs between $1,797 and $3,595, depending on screen count and placement type. Tracy is a Tier 2 market, with CPMs ranging from $47 to $60. At 33,600 estimated monthly impressions, the cost per impression holds up well against digital or local broadcast alternatives.
Common advertisers include auto dealers, restaurants and QSR chains, healthcare providers, real estate agencies, home services, and local retailers. At a median household income of $118,253, Tracy draws brands targeting purchase-ready suburban consumers. Regional and national advertisers also use cinema here to reinforce campaigns already running across the broader Sacramento-Stockton-Modesto market.
Ad placements include on-screen pre-show content running in the 20-30 minutes before the film, plus lobby formats such as digital displays and static signage. On-screen ads run in a fully captive environment: no remote controls, no scrolling, no skip option. That's why cinema scores 2 to 6 times higher on attention metrics than live sports.
About 60% of moviegoers are cord-cutters or cord-nevers, so traditional TV spots simply don't reach them. Cinema attention ratings outperform CTV and YouTube by a measurable margin. For brands that have already saturated streaming budgets, Tracy's movie audience is an incremental, unduplicated reach pool concentrated in high-income zip codes.
Yes. Alcohol, tobacco, firearms, cannabis, and political advertising are not accepted for cinema placements. These restrictions apply across the network regardless of market. Most local service businesses, retailers, healthcare providers, and restaurants fall well outside these categories and can advertise without issue.
Four weeks is the standard entry point, delivering solid frequency against Tracy's 33,600 monthly impressions. Cinema campaigns nationally have produced a 34% lift in auto dealership foot traffic and 53% incremental retail visits. Brands focused on ongoing awareness often extend to 8 or 12 weeks to build lasting recall in the local market.
Call for pricing tailored to your dates, film slate, and targeting.
